Sales Director, Retail Planning

4 weeks ago

London, United Kingdom LMP Group Full time

As the AEB National Partnership Manager for the LMP Group, you will play a pivotal role in driving the sales strategy to achieve enrolment targets and revenue goals across the country. You will lead a team of Learner Engagement Officers and work collaboratively with cross-functional teams to ensure the successful promotion and sale of our adult education programmes.
The National Manager plays a key role in advancing the company's market presence, fostering strategic partnerships, and contributing to the overall growth and success of AEB department a results-driven approach to propel the organization towards its sales and revenue objectives.
Sales Strategy Development and Implementation:

~ Develop and execute a comprehensive national sales strategy aligned with the company's enrollment targets and revenue goals.

Lead, mentor, and manage a team of Learner Engagement Officers, providing guidance, training, and support to achieve individual and collective sales targets.

Market Analysis:

~ Conduct thorough market analysis to identify opportunities, trends, and challenges in the adult education sector. Relationship Building:

~ Sales Performance Monitoring:

~ Implement and oversee systems to monitor and analyse sales performance, providing regular reports and actionable insights to the executive team.

Training and Development:

Provide ongoing training and development opportunities for the sales team to enhance their skills, product knowledge, and overall effectiveness.
Collaborate with marketing, admissions, and other relevant departments to ensure alignment and integration of sales strategies with overall business objectives.
Gather and analyse customer feedback to identify areas for improvement in sales processes and enhance customer satisfaction.

Ensure that all sales activities adhere to industry regulations and ethical standards, maintaining the highest level of integrity in all dealings.

Sales Forecasting:

~ Develop and maintain accurate sales forecasts, providing insights into future trends and enabling proactive decision-making.

Demonstrate a results-driven mindset, continually seeking ways to achieve and exceed enrollment targets while maintaining a high standard of quality.

Identify and foster strategic partnerships that contribute to the growth and success of adult education programs.

Travel and Representation:

~ Represent the company at relevant events, conferences, and industry gatherings. Willingness to travel as needed to build relationships and support sales efforts.

These essential responsibilities collectively contribute to the National Manager's role in steering the organisation towards its sales and enrollment objectives in the dynamic field of adult education.
Proven track record of success in a Sales Manager or similar leadership role, preferably within the adult education sector.
Substantial experience in the adult education industry, demonstrating a deep understanding of the market, competitors, and industry trends.
Demonstrated success in consistently achieving and surpassing sales targets. Extensive experience in leading and managing sales teams, including recruitment, training, and performance management.
Experience in developing and implementing strategic sales plans that align with overall business objectives.
Proven ability to build and maintain strong relationships with key partners, influencers, and stakeholders in the adult education sector.
Previous experience in developing and managing sales budgets, ensuring cost-effectiveness and efficient resource allocation.
Knowledge and experience in ensuring that all sales activities adhere to industry regulations and ethical standards.
Previous experience involving travel for business purposes, attending events, conferences, and building relationships on a national scale.
Experience working with diverse cultures and backgrounds, understanding the unique needs of adult learners from various demographics.
A history of seeking continuous improvement, implementing feedback loops, and refining sales strategies based on results.
Strong skills in managing all aspects of the sales process, from lead generation to closing deals.
A focus on achieving and exceeding enrollment targets and driving overall sales performance.
In-depth knowledge of the adult education market, industry trends, and competitor landscape.
Proficiency in analysing sales data, interpreting trends, and making data-driven decisions.
A customer-centric approach, understanding and meeting the needs of prospective students.
A focus on achieving and exceeding enrollment targets and driving overall sales performance.
Recruiting, developing and managing a high-preforming sales team.
Be result driven, focused on achieving and exceeding enrolment targets and driving overall sales.
Strong networking skills to build and leverage relationships with key stakeholders, industry influencers, and potential partners.
High emotional intelligence to understand and navigate the needs and concerns of both the sales team and prospective students.
The ability to bring innovative approaches to sales strategies and adapt to emerging trends in the adult education industry.
Comfort and proficiency with technology, including CRM systems, sales tools, and digital communication platforms.
25 days holiday, plus bank holidays
£150 referral scheme
Wellbeing initiatives
Annual values awards
Remote working
Comprised of three education-centric companies, LMP has one mission to create inspirational journeys and deliver excellence through learning. Our aim is to bring positive and sustainable development to our communities. Established in 2004, our journey began as a residential summer basketball camp that was designed to give young people the opportunity to engage with others and learn life-skills to prepare them for life outside education systems, a mission that still drives our company today.
We are driven to always deliver the best skills training and development for learners and organisations. Top 50 mid-sized companies to work for in London and Top 3 Education & Training providers in the UK.
The post holder must always meet the requirements of the General Data Regulation Act.
We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding amongst our staff and volunteers.
The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.
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