Head of Performance, Delivery and Diversity

1 month ago


Brentford Greater London, United Kingdom GlaxoSmithKline Full time

We’re excited to be moving to our vibrant new home on New Oxford Street in central London from the end of June 2024. At GSK HQ, we’re building an energising space where we can connect, collaborate and get ahead of disease together. Designed especially for us, it’ll be one of the healthiest workplaces in the world, with best-in-class tech and bright, light spaces to help us thrive. Role – CX Delivery Manager
Location : GSK House UK / Poland
The Digital Fuel Accelerator Team is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. We are looking for an experienced and passionate digital marketer to lead and support the implementation and the execution of omnichannel campaigns for Relvar and Anoro in selected EU Countries. This role is going to be a key member of the agile Scrum Team supporting assigned brands to successfully deliver the team’s mission. This is an exciting, fixed term contract/secondment opportunity for any key internal talent looking to deepen their data-driven digital marketing capability and drive demonstratable business impact.
Support the strategy and lead the execution of omnichannel integrated campaigns for assigned brands in a timely manner, with clear customer segmentation and targeting.
Work closely with assigned Medical Affairs Managers within the Accelerator Team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across the broader channel mix.
Manage x-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs.
In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Carry out monthly campaign performance analysis, analyzing all relevant data sets, distilling key insights and recommending actions for optimization ready for presentation to snr management as part of ongoing agile sprint retrospectives.
Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels.
Manage content and activity demand forecasting and prioritization process with 3rd party vendors to ensure timely execution of campaigns with appropriate regional governance.
Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Accelerator Team.
Own the development, implementation & continuous optimization of customer-centric digital framework.
Agile and entrepreneurial mindset with problem solving attitude to impactfully develop new way of working and processes.
Proven track record of omnichannel marketing strategy and execution, including direct involvement in content & media planning, working closely with third party media suppliers.
Experience in working with modular content.
Good Project planning skills.
Experience analysing data & analytics to distil insights to optimise marketing campaigns.
Stakeholder Management
Partner closely with production agency, medical affair managers and 3rd party agencies to drive timely plan execution.
compliance, medical etc.
Demonstrates strong customer focus and awareness of digital industry trends.

Experience working with Rx brands.
Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys.
Hands on experience of content development and copy approval, i.e. Content Lab.
Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders
High accountability & track record of successfully delivering critical complex projects.
Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders.
We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
We believe in an agile working culture for all our roles. recruitment@gsk.Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.
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