CRM Marketing Manager

4 weeks ago

London, United Kingdom GOAT Interactive Full time

GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 17 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, We’re on the lookout for an experienced CRM Manager to own our CRM strategy across our French speaking markets, delivering second to none CRM marketing campaigns that help position our brands as the number one betting and casino products in their markets.

*** Owning the CRM promotional and marketing campaign calendar for your countries
Working alongside the CRM Director to plan and execute revenue driving CRM marketing campaigns within your assigned countries
Executing, analysing, and reporting on campaign effectiveness through various data platforms, suggesting, testing and implementing new strategies to improve campaign performance
Work with the BI team to analyse campaign and customer statistics in a presentable and meaningful manner. Utilise these stats to review current and past promotions, and drive further profitability in the future
Regularly monitor country by country performance data and use this to devise ad-hoc and automated campaigns to maintain and increase market growth and customer value
User key data insights to help build new customer segments, ensuring customers get the right communication, at the right time
Work alongside local teams and the Head of CRM to implement localised customer journeys from acquisition through to early life, retention and reactivation, maximizing PNL in your assigned countries
Perform marketing activities for the Premier Bet brand including, copywriting, and campaign creation,
Conduct competitor analysis and market development to enable Premier Bet and it’s associated brands to better the offering of our competitors.

Excellent verbal and written communication skills in French
- Data-driven with the ability to turn these insights into actions and resolutions
- Experience working with CRM platforms/Tools
- Experience in implementing CRM campaign automation
- Experience in planning and executing end to end campaigns
- Quality project & time management skills
- Ability to work dynamically and remotely
- Ability to perform in a hybrid office/home working environment

Undertaken competitor analysis & reporting previously
- Experience in localisation of content for foreign markets (preferably Africa)

***

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