Growth Manager
2 weeks ago
About the Company We are working with a rapidly growing company that offers a cloud-based finance software (SaaS), that is disrupting the existing market. it offers automatic updates, is easy to use remotely and on any browser; The Head of Growth Marketing will play a critical leadership role in driving demand generation and digital marketing efforts for this fast-growing B2B SaaS scale-up.
Reporting directly to the CMO, the Head of Growth Marketing will own the strategy to build a predictable revenue generating engine, growing marketing funnels, generation quality leads, building Account-Based Marketing (ABM) disciplines and helping build predictive analytics and AI capabilities.
Digital Marketing: Lead and optimise digital marketing campaigns across search engines (SEO & PPC), content marketing, and social channels, with a particular focus on LinkedIn as a B2B engagement tool.
Account-Based Marketing (ABM): Using leading third-party data platforms (such as Cognism and Apollo) to create highly targeted inbound and outbound lead acquisition funnels.
Performance Marketing: Oversee performance marketing efforts to drive traffic and conversion through paid search, display advertising, and retargeting campaigns.
Leadership: Manage and mentor a growing team of 4 direct reports, fostering a collaborative and performance-oriented environment. Marketing Analytics: Develop a data-driven approach to measure and report on the effectiveness of marketing campaigns. Content Optimization: Collaborate with content and brand teams to ensure all marketing collateral and campaigns are optimised for search engines and aligned with the overall messaging.
Experience: 7+ years of experience in growth marketing, demand generation, or digital marketing, with a focus on B2B SaaS and a strong understanding of the UK B2B market.
Expertise in Marketing Tech: Hands-on experience with best-in-breed marketing automation tools and third-party data providers such as HubSpot, Apollo, Cognism, search engines and social media platforms.
Leadership Skills: Proven track record of managing and scaling marketing teams. Commercially Driven: Highly commercial mindset with experience driving pipeline and revenue growth through lead generation, inbound/outbound marketing, and ABM strategies.
Highly data-driven, with the ability to analyse marketing performance metrics and provide insights for continuous improvement.
Strong collaboration skills with a proven ability to work across departments and partner with senior leaders in marketing, sales, and operations.
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