Digital Marketing Specialist
4 days ago
Job Opportunity: Marketing Specialist
Location : Bath
Salary : £28K-£32K (DOE)
Are you a creative, data-driven digital marketing enthusiast? My client is looking for an energetic and detail-oriented Marketing Specialist to join their team
Key Responsibilities:
- AI-Assisted Content Creation : Use AI tools like ChatGPT to create personalised, on-brand marketing content.
- Google Suite Expertise : Manage campaigns using Google Ads, GA4, and Google Tag Manager, tracking performance and delivering insights.
- Campaign Collaboration : Work with internal teams and external partners to implement, optimise, and refine marketing campaigns.
- Analytics & Reporting : Analyse website and campaign performance, providing actionable recommendations.
- Audience Targeting : Help develop and refine targeting strategies to reach key audience segments.
- Stay Updated : Keep up with the latest trends, tools, and best practices in digital marketing.
What We’re Looking For:
- Minimum 2 years’ experience in digital marketing, campaign management, and analytics.
- Strong skills in Google Ads, GA4, and Google Tag Manager.
- Experience using AI tools like ChatGPT for content creation.
- Analytical mindset with the ability to interpret data and recommend improvements.
- Knowledge of SEO and SEM best practices.
- Familiarity with LinkedIn for campaign execution.
- Exceptional attention to detail and multitasking abilities.
If you're interested, please send your CV to libby@allegiancetechnology.co.uk.
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