Director of Marketing

1 month ago


London, United Kingdom Publicis Groupe Full time

If you are enthusiastic about solution marketing, fascinated by how people, process, and technology come together, and a dynamic communicator, we want you as part of our team
This role is ideal for experienced marketers excited to drive strategic and tactical marketing efforts across multi-faceted solutions. As a marketing expert, you will orchestrate content, demonstrations, messaging and positioning, and compelling communications to tell an integrated cross-solution story. You will have the opportunity to blend critical thinking skills and fresh approaches to evolve solution marketing and enablement.
Along the way you will collaborate with talented team members including Product Management, Program Operations, Solution Enablement, Media Strategy, Data Science, Ad Ops and Activation Specialists, and more.
Collaborate with product and solution experts as well as Client Enablement Teams to help craft impactful stories for both internal and external stakeholders.
Help represent the solutions as a trusted voice and face by leading compelling demos, presentations, and varied talking points to diverse audiences.
Organize and support the development of the suite of solution collateral with continuous updates (slideware, backgrounders, webpages, videos, case studies, etc.)
Drive end to end solution marketing projects across the portfolio as a force multiplier for the team.
Provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning following brainstorm sessions with Client and Product Teams
Assist in developing marketing strategies/programs, annual planning, and team operations.
Help create standardized material to support with pitch work.
Experience in connecting the dots between different areas of work, data, and technology into a cohesive and connected story.
Experience in solution marketing, product marketing, or similar role
Knowledge of Paid, Owned, and Earned Media, and the related Data, People, Process, and Technology
Strong analytical, critical, and creative thinking skills.
In-depth knowledge and passion for advertising and emerging trends in the digital landscape
TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business
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