Content Marketing Manager

1 month ago

London, United Kingdom THE FLOORR Full time

Job Description

Content Marketing Manager - Luxury Fashion Tech Start-up

ABOUT THE ROLE

THE FLOORR is an innovative start-up building a unique hybrid SaaS platform to service a rapidly growing and extremely valuable space within luxury retail.The Founder of THE FLOORR, Lupe Puerta, has been at the heart of the fashion industry for two decades – from her beginnings at Harrods and Selfridges to her 15 year-tenure as Global Director of VIP Client Relations for NET-A-PORTER and MR PORTER.With THE FLOORR she is building the solution that she asked businesses to build for her clients and personal shopping teams for years.

THE FLOORR is a B2B operating system for personal shoppers and the world’s largest luxury retailers. Our best-in-class global clienteling solution- connecting the global customer facing community with access to a global product feed and the tools to offer a seamless experience for their customers.

We are looking for an experienced Content Marketing Manager to join our hybrid remote/London-based team to drive the next exciting stage of THE FLOORR’s journey.

WHAT WE'RE LOOKING FOR

The Content Marketing Manager will be a key driver in developing and executing our content strategy. You will collaborate with cross-functional teams and leverage your creative vision to produce engaging and informative content that resonates with our target audience.

We are looking for someone to with a deep understanding of the luxury fashion industry to have a critical involvement in shaping and refining the end-to-end experience for our community and consistently deliver content that establishes THE FLOORR’s expertise in the luxury, personal shopping, and SaaS space.

This role will be instrumental in driving THE FLOORR’s content forward, delivering rich content serving to establish and engage our growing community.

RESPONSIBILITIES

General:

  • Clearly articulate our brand and product vision.
  • Refine and elaborate our content strategy across all audience and user touchpoints, working with key internal stakeholders.
  • Responsible for asset creation, liaising with the Marketing Manager and Founder/CEO as needed.
  • Manage regular reporting and insights and ad hoc as necessary.
  • Carry out audits, competitor research and benchmarking quarterly and ad hoc as necessary.
  • Specifically:
  • Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
  • Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
  • Create and oversee the creation of a variety of content types, including editorial, trends, case studies, blog posts, articles, videos, infographics, white papers, and more.
  • Develop and maintain a content calendar and ensure consistent and timely content delivery across various platforms.
  • Optimise content for SEO to improve organic visibility and drive traffic to our website.
  • Monitor content performance metrics, analyse data, and provide insights to refine content strategies and improve engagement.
  • Cultivate and manage relationships with industry influencers, guest contributors, and partners for collaborative content initiatives.
  • Stay current with industry trends, emerging technologies, and content marketing best practices.
  • Manage the content marketing budget and allocate resources effectively for maximum impact.
  • Ensure content compliance with brand guidelines, tone of voice, and messaging consistency.

SKILLS

  • At least 5 years of experience in content marketing, editorial roles, or related positions.
  • Strong leadership and team management skills.
  • Exceptional writing and editing skills with a portfolio showcasing diverse content types.
  • Creative thinker with a keen eye for storytelling and engaging content creation.
  • Proficiency in content marketing tools and platforms, including content management systems, analytics, and SEO tools.
  • Data-driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
  • Strong collaboration skills to work cross-functionally and manage multiple stakeholders.
  • Excellent project management skills to ensure on-time content delivery.
  • Up-to-date knowledge of editorial and content marketing trends, SEO best practices, and emerging technologies.
  • Experience working in Luxury Fashion essential, related fields such as fine jewellery, art, interiors a bonus.
  • An interest, and ideally experience, in fashion retail and understanding the needs of luxury customers.
  • Deep understanding of the formula for strong performing luxury content.
  • Comfortable with content creation tools, Canva, Adobe Illustrator, In Design, Photoshop & others as needed.
  • Comfortable working within a small fast-growing team.

WHAT'S IN IT FOR YOU?

This is an exciting opportunity to join a new fast-growing business, developing innovative and unique products and services within the luxury fashion space. You will have the autonomy to put your stamp on your role and help to build one of the most powerful luxury communities in the world as the business grows, within a supportive and highly experienced team.

Most work will be conducted remotely with regular in-person meetings and at least 1 day per week in the London office.Regular access and availability in London needed to fulfil role responsibilities.

We can be flexible about hours, location and terms, but we are looking for someone who will become a long-term core member of THE FLOORR team.

#J-18808-Ljbffr

  • Content Marketing Manager

    3 weeks ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Content Marketing Manager Become a Content Marketing Manager for a prominent animal charity, collaborating closely with the marketing and communications team. In this role, you'll spearhead the execution of the content framework and develop a comprehensive content strategy to elevate brand awareness while adhering to the organization's guidelines....

  • Content Strategy Manager

    3 weeks ago

    London, United Kingdom Publicis Content Full time

    Job Description We are on the search for a brilliant  Content Strategy Manager  to join our team. In this role, you will support  Neom,  a special economic zone in northwest Saudi Arabia, with diverse regions, islands, and landscapes. It aims to be a global hub for entrepreneurship and urban living, and they are a key client of the strategy...

  • Content Marketing Manager

    3 weeks ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Content Marketing Manager Become a Content Marketing Manager for a prominent animal charity, collaborating closely with the marketing and communications team. In this role, you'll spearhead the execution of the content framework and develop a comprehensive content strategy to elevate brand awareness while adhering to the organization's guidelines. ...

  • Business Director

    4 weeks ago

    London, United Kingdom Publicis Content Full time

    Job Description The Strategy & Consultancy team are the strategic leads for Publicis Content. You will be the lead on our largest client, NEOM. You will lead a team of c7 people, across multiple strategic and operational workstreams, and own the relationship with the marketing clients who are working on the biggest and most exciting project in the...

  • Content Marketing Internship

    2 days ago

    London, United Kingdom AP Marketing Solutions Full time

    Are you currently enrolled in a university Marketing, Business or Journalism programme and need some working experience? Do you have an interest in Finance and Tech? If yes, you can apply to join our 12-week, part-time content marketing internship placement. Please note that this is a remote, unpaid academic internship. We are the first online...

  • Content Marketing Internship

    2 days ago

    London, United Kingdom AP Marketing Solutions Full time

    Are you currently enrolled in a university Marketing, Business or Journalism programme and need some working experience? Do you have an interest in Finance and Tech? If yes, you can apply to join our 12-week, part-time content marketing internship placement. Please note that this is a remote, unpaid academic internship. We are the first online...

  • E-Commerce Marketing Manager

    4 weeks ago

    London, United Kingdom Green Park Content Full time

    E-Commerce Marketing Manager Who We Are Green Park Content's continued success is dependent on the strength and depth of our valued long-term client relationships.  Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work...

  • Content and Communications Manager

    1 month ago

    London, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    My client is a leading brand within business data intelligence solutions, they are very well established but have re-positioned their business model. There is a huge opportunity to have an impact during this time using the power of words to map out the customerstory. This role is both strategic and tactical, translating information into content that speaks...

  • Content Account Director

    4 weeks ago

    London, United Kingdom Publicis Content Full time

    Job Description The Strategy & Consultancy team are the strategic leads for Publicis Content. In this important role, the  Content Strategy Director  is essentially a consultant to our clients, and the first contact point for client briefs, using search, social and other data sources to help clients make the right choices about how to approach the...

  • Content and PR Manager

    4 weeks ago

    London, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    The Content and PR manager is a newly created role that is pivotal to help our client deliver their ambitious growth plans. This role will be based in the UK (hybrid working in London) while working across their teams globally.. There is a huge opportunityto have an impact during this time using the power of words to map out their story. This role is both...

  • Marketing Assistant/ Content Assistant

    17 hours ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description Marketing Assistant An exciting opportunity has arisen for a Marketing Assistant at a leading legal firm based in the City of London. This leading legal organisation provide a comprehensive and expert advisory service working across a range of sectors including real estate law, family law, education law, crime law, personal injury law,...

  • Content Marketing Manager

    4 weeks ago

    London, United Kingdom Basware Full time

    Job Description Do you want to work for a company that is truly 'number 1’ in its market? A company with mission-critical SaaS software that offers CFOs clear and compelling business value? A company with an unrivaled and supportive culture – where we care about you as a person as well as your success? If yes, you could be our new Content...

  • Content Marketing Manager

    3 weeks ago

    London, United Kingdom Basware Full time

    Do you want to work for a company that is truly 'number 1’ in its market? A company with mission-critical SaaS software that offers CFOs clear and compelling business value? A company with an unrivaled and supportive culture – where we care about you as a person as well as your success? If yes, you could be our new Content Marketing Manager. The...

  • Content Marketing Manager

    4 weeks ago

    London, United Kingdom Clarivate Full time

    The Content Marketing Manager is responsible for delivering consistent B2B content that furthers the Clarivate reputation as a thought leader in the intellectual property industry and enables the demand marketing team to successfully engage customers and prospects. This position is highly collaborative, working globally in partnership with strategy,...

  • Content Marketing Manager

    4 weeks ago

    London, United Kingdom Clarivate Analytic Full time

    The Content Marketing Manager is responsible for delivering consistent B2B content that furthers the Clarivate reputation as a thought leader in the intellectual property industry and enables the demand marketing team to successfully engage customers and prospects. This position is highly collaborative, working globally in partnership with strategy,...

  • Event Content Producer

    4 days ago

    London, United Kingdom B2B Marketing Full time

    **The closing date for Applications is, mid-day, Wednesday 22nd May** **Title**:Events Content Producer **Location**:London, EC1 (min two home working days per week) **Salary**:£33k -£37.5k plus bonus **A bit about us**: B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic...

  • Marketing Content Manager

    1 week ago

    London, United Kingdom Annonymous Full time

    Job Description As a Content Marketing Manager, you’ll be in charge of the editorial calendar and tasked with developing all the company’s content in line with our SEO and marketing strategy. The role includes crafting engaging and informative content, social media updates, email marketing, and taking advantage of media opportunities to enhance the...

  • Senior Content Producer

    1 day ago

    London, United Kingdom B2B Marketing Full time

    Title: Events Content Producer Location: London, EC1 (min two home working days per week) 5k plus bonus B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic individuals to help us achieve this objective. With a reach of more than 1 million global marketers, B2B’s well...

  • Event Content Producer

    2 days ago

    London, United Kingdom B2B Marketing Full time

    Job Description The closing date for Applications is, mid-day, Wednesday 22nd May Title: Events Content Producer Location: London, EC1 (min two home working days per week) Salary: £33k -£37.5k plus bonus A bit about us: B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic...

  • Event Content Producer

    14 hours ago

    London, United Kingdom B2B Marketing Full time

    The closing date for Applications is, mid-day, Wednesday 22nd May Title: Events Content ProducerLocation: London, EC1 (min two home working days per week)Salary: £33k -£37.5k plus bonusA bit about us:B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic individuals to help us achieve...