Content Marketing Manager

4 weeks ago

London, United Kingdom Basware Full time

Job Description

Do you want to work for a company that is truly 'number 1’ in its market? A company with mission-critical SaaS software that offers CFOs clear and compelling business value? A company with an unrivaled and supportive culture – where we care about you as a person as well as your success?

If yes, you could be our new Content Marketing Manager.

The Content Marketing Manager develops and executes Basware’s content marketing strategy to ensure it moves people through the buyer journey, thereby creating business by optimizing the process of measuring, creating, deploying, and retiring content across all our channels. This role owns the company’s overall content strategy, globally in partnership with the Content Marketing Director and other key stakeholders, to support the success of our business. The role will work closely with several teams across the organization, in close collaboration with Product Marketing and Demand Generation Marketing, to support our global content strategy.

You will be part of the team that creates and continuously improves a content lifecycle management approach that clarifies what Content Marketing is developing, why it’s being developed and how its success will be measured. The role will help define, and then produce the required assets to support Basware’s buyer journeys and marketing programs, ensuring they are produced to the highest possible quality standards, that they align with the company’s brand guidelines and key messaging, are deployed correctly in the appropriate channels and their performance in achieving the desired outcome is analyzed.

The Content Marketing Manager will serve as an expert in Content Marketing and manage content development by freelancers, and through hands-on execution of content creation, deployment, and measurement for programs. This includes leading large-scale projects and managing internal and external stakeholder expectations.

Skills & Requirements

- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Master's a plus.

- 7+ years of experience in content marketing leading strategic and tactical projects, preferably within the SaaS industry.

- Proven track record of developing and implementing successful content marketing strategies that drive measurable results.

- Exceptional writing and editing skills with a keen eye for detail and a strong command of grammar and punctuation.

- Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.

-Ability and experience managing large-scale projects working with stakeholders inside and outside of Basware.

- Experience with marketing project management systems and marketing automation platforms (e.g., HubSpot, Salesforce, Asana, Brandfolder, Showpad).

- Proficiency in SEO best practices and content optimization techniques.

- Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations.

- Strong leadership and interpersonal skills with the ability to inspire and motivate team members.

- Creative thinker with a passion for storytelling and creating compelling content that resonates with target audiences.

-Experience and interest in leveraging Generative AI for content creation and other tasks.

- Self-motivated with a growth mindset and a willingness to adapt to changing priorities and market dynamics.

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