B2B Digital Marketing Specialist

2 weeks ago

London, United Kingdom Graduate Recruitment Bureau Full time

Want to facilitate an expansion by orchestrating impactful paid digital campaigns? This role presents an exciting opportunity for a digital marketing expert with a knack for spearheading campaigns and a passion for introducing innovative concepts. 

Responsibilities:

  • Conduct comprehensive market research and analysis to identify target audiences and devise effective digital marketing strategies within the UK, France, and beyond.
  • Develop and execute holistic digital marketing campaigns across diverse channels including social media, email, SEO, and SEM.
  • Manage and refine paid search and social media advertising endeavours to optimize ROI and attain business objectives.
  • Craft and curate engaging content for social media platforms, email newsletters, and other digital marketing channels.
  • Monitor website traffic and user behaviour, leveraging insights to enhance optimization and performance.
  • Ensure consistent brand messaging across all digital platforms, maintaining precise branding and tone of voice throughout each campaign.

You will demonstrate a solid track record across various platforms such as LinkedIn, Twitter/X, Google Ads, and Google Analytics. Additionally, expertise in marketing automation, CRM, and inbound/outbound marketing strategies is highly desirable.

Requirements:

  • 3-5 years of marketing experience with a minimum of 2 years focusing on paid media.
  • Demonstrated success in executing comprehensive digital marketing campaigns across multiple channels.
  • Proficiency in website analytics (Google Analytics), social media platforms (especially LinkedIn & Twitter/X), and digital advertising best practices.
  • Deep understanding of Google and LinkedIn Ads; familiarity with Meta ads is advantageous.
  • Experience with CRM and marketing platforms, preferably HubSpot.
  • B2B marketing experience, ideally within the financial services and tech sectors.
  • Competence in devising and executing SEO strategies.
  • Exceptional verbal and written communication skills.
  • Outstanding organizational, project management, and analytical abilities.
  • Problem-solving aptitude coupled with active listening skills.
  • Commercially driven with a focus on client satisfaction.
  • A creative thinker with innovative approaches.
  • Strong interpersonal skills for effective collaboration with other departments.
  • Ability to interpret consumer metrics, reports, and trends.
  • Meticulous attention to detail and accuracy.
  • Capable of both independent work and team collaboration.
  • Company:  Graduate Recruitment Bureau (Hiring for client)
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