Digital Marketing Specialist

1 month ago


London, Greater London, United Kingdom Roc Search Full time

Job Title: Digital Marketing Specialist
Job Type: Permanent
Location: London/Hybrid
Salary: £45-£55k
Insustry: Compliance Software

Roc Search have partnered with a Product company who work on Compliance software for a range of top tier finance clients. They are looking for a skilled B2B Digital Marketing Specialist to support their growth in planning and executing impactful paid digital campaigns. This position offers an exciting opportunity for a digital marketing professional who is adept at leading campaigns and eager to bring innovative ideas to the table. The ideal candidate will have proven experience in various platforms including LinkedIn, Twitter/X, Google Ads, Google Analytics, as well as expertise in marketing automation, CRM and in/out-bound marketing strategies.

RESPONSIBILITIES:
- Conduct thorough market research and analysis to pinpoint target audiences and develop effective digital marketing strategies in the UK, France and further afield
- Develop and implement comprehensive digital marketing campaigns across various channels, including social media, email, SEO and SEM
- Manage and optimise paid search and social media advertising campaigns to maximise ROI and achieve business goals
- Create and curate compelling content for social media platforms, email newsletters, and other digital marketing channels
- Monitor and analyse website traffic and user behaviour to identify opportunities for optimisation and improvement
- Ensure consistent brand messaging across all digital channels, maintaining precise branding and tone of voice in every campaign


REQUIREMENTS:
- A minimum of 2:1 university degree or equivalent in Marketing, Advertising, Media and Communications (or related fields)
- At least 3-5 years of experience working in Marketing (minimum of 2 years on paid media)
- Proven track record of executing comprehensive digital marketing campaigns across various channels
- Proficiency in website analytics (Google Analytics), social media platforms (especially LinkedIn & Twitter/X) and digital advertising best practices
- Deep understanding of Google and LinkedIn Ads; knowledge of Meta ads is a plus
- Experience with CRM and marketing platforms (preferably HubSpot)
- B2B marketing experience ideally within the Financial Services and Tech sectors
- Competence in planning and executing SEO strategies

ESSENTIAL SKILLS:
- Outstanding verbal and written communication
- Exceptional organisational, project management and analytical abilities
- A problem-solving attitude and an effective listener
- Driven by commercial success and client satisfaction
- A creative thinker with a strong imagination and innovative approach
- Excellent interpersonal skills, capable of working with other departments
- Ability to interpret consumer metrics, reports, and trends
- Attention to detail and accuracy
- Capable of working independently and as part of a team

PREFERRED SKILLS BUT NOT REQUIRED:
- Familiarity with content management systems (CMS) like WordPress
- Proficiency in photo and video editing software
- Experience in graphic design, web designing or a related field
- Knowledge of responsive design, UI/

BENEFITS

Salary: £45K
- Holiday: 25 days plus birthday off (though no holiday during probation unless pre-booked)
- Private pension
- Private health insurance plan
- Discretionary bonus eligible after 6 months depending on company performance
- Regular social events and company Christmas trip



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