Marketing Executive

2 weeks ago


London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A data and analysis provider based in London is seeking a Head of Event Marketing to develop and execute a high growth marketing strategy including.
3-days in the office. ASAP start. 6-month contract to start. ASAP start.
Leading and managing Subscription and Events strategy
Designing and implementing new marketing strategies that align with business strategy and targets
Leading marketing to support sales targets for events and digital
Help the business with the launch of our new company and product brand strategy
Developing the events as a funnel for subscription lead generation
Develop top quality go to market materials for all products
Collaborating with editorial, event, sales, research and product development teams
Auditing and optimise database with structured segmentation
Ensure effective management of CRM and marketing automation systems
Track record B2B subscription and events marketing business
Experience in B2B subscriptions and events
Proven experience of building and managing multi-skilled marketing teams
Proven experience of delivering marketing-led results in B2B information businesses
Results driven approach to Subscription Lead Gen and Event Marketing
Demonstrable experience with successful marketing campaigns and digital
technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)


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