Senior PR Executive

1 month ago


The City, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

Walker and Sloan are partnered a established integrated marketing agency who are looking for an experienced Senior Digital PR Executive to join their team in London. In this role you will work with brands across a range of industries such as fashion, retail, property and finance to name a few Supporting on all aspects of the client journey from pitch all the way through to delivery.


What You'll Be Doing


  • Oversee the management of two or more key Digital PR clients for the agency.
  • Develop and implement innovative PR strategies and campaigns for clients with managerial support.
  • Utilize various tools and sources to gather data and audience insights, forming the basis for creative digital PR campaigns and strategies, including the proprietary platform Metis for unique data insights.
  • Execute Digital PR campaigns, including the creation of comprehensive data and content briefs.
  • Cultivate relationships with key journalists and pitch headline-worthy campaigns to the press.
  • Develop and implement targeted outreach strategies, write press releases, and identify outreach opportunities to engage journalists with your clients' stories.
  • Lead and support performance management and reporting for clients, including conducting client meetings and presenting performance reports.
  • Assist the senior Digital PR team in implementing new processes and strategies to enhance the overall proposition.
  • Contribute to new client pitches.
  • Manage your tasks independently according to the hours plan for clients, contributing to overall client performance with the support of your line manager.
  • Help create and participate in internal training sessions to enhance your Content, Creative, SEO, and Digital PR skills.


What You'll Need To Apply


  • Demonstrated commercial Digital PR experience.
  • Proven ability to create engaging and entertaining outreach campaigns using data and content.
  • Capable of showcasing a portfolio of campaigns featured on high domain authority sites.
  • Experience supporting Digital PR campaigns from ideation to execution.
  • Strong understanding of PR and SEO fundamentals and their integration.
  • Proficient with tools such as Buzzstream, Buzzsumo, SEMrush, and Majestic.
  • Excellent written and verbal communication skills.
  • Ability to multitask and meet deadlines.
  • A qualification in PR, journalism, marketing, advertising, or a related field is a plus.


What You'll Get In Return For Your Talents


  • Basic salary up to £35,000
  • Company wide bonus
  • Flexible & hybrid working model (2 Days in Office)
  • Access to Juno flexible benefits
  • 23 days annual leave + your Birthday off
  • Early finish on Friday


What's Next


Hit apply or contact Luke directly



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