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Digital PR Manager

2 months ago

The City, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

Walker and Sloan are partnered a leading marketing agency who are looking for an experienced Digital PR Manager to join their performance marketing team in London, to be responsible for developing and implementing effective Digital PR strategies to secure linked coverage and online exposure for the agency clients.



What You'll Be Doing


  • Design digital PR strategies for various clients and industries, including establishing KPIs.
  • Oversee digital PR projects, including crafting headlines and stories, writing press materials, managing project timelines, and securing client approvals.
  • Develop content ideas and messages to generate relevant media coverage and backlinks for clients.
  • Manage client relationships and stakeholder engagement.
  • Utilize PR to enhance stakeholder and senior client profiles, positioning them as thought leaders in their industries.
  • Research, identify, and build connections with journalists, bloggers, and influencers across diverse sectors.
  • Mentor and support junior team members.
  • Conduct link gap analyses and provide link-building recommendations to meet SEO goals.
  • Use various tools and analytics to track media coverage and metrics, reporting these to internal and client stakeholders.



What You'll Need To Apply


  • Agency experience working within Digital PR or similar role
  • Demonstrated ability to achieve online coverage for brands using various methods, with a keen sense of what makes an effective headline.
  • Knowledge of SEO and the role of links in improving organic search performance.
  • Proficiency in client relations, including presenting proposals, strategies, plans, and results.
  • Outstanding written and verbal communication abilities.
  • Champion of quality writing, capable of producing high-standard copy.
  • Excellent organizational skills, adept at developing, monitoring, and adhering to project plans, timelines, and deadlines.
  • Strong team management and mentoring abilities, particularly in guiding junior staff.



What You'll Get In Return For Your Talents


  • Basic salary up to £50,000
  • Hybrid working with 3 days in the London office.
  • 28 days annual leave
  • Global career development opportunities with access to industry specific training, including in house training modules.
  • Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability.



What's Next


Hit apply or contact Luke directly