Territory Sales Manager

2 months ago


Cornwall, United Kingdom Westland Horticulture Ltd Full time

This role is a fantastic opportunity for an experienced 'Territory Sales Manager' to work within a fast moving, entrepreneurial business working within an exciting channel. The role is responsible for building and developing customer relationships in the Horticultural retail Channel, driving in-store distribution through existing and new business.


Working for a leading branded consumer horticulture business, this role is focused around increasing brand awareness, driving sales and delivering market share. The right candidate will be energetic, pro-active with a real flair for building long-term customer relationships and show resilience, drive and commitment to achieving KPI’s. A drive for progression within the business is critical to long-term success.


"Essential Criteria"

Before applying for this role, please ensure you live in Cornwall or Devon with a UK driving licence.


Main Duties:


  • To strengthen our existing customer relationships with around 130 retailers, varying from Garden centres, Country Stores, Pet Shops and hardware stores and identify key levers for sustainable growth opportunities
  • Increasing distribution of our brands through new customers is a key target for this area.
  • Developing prospecting strategies to identify our biggest opportunities will be key.
  • Develop promotional strategies specific to the retailer network to ensure we are maximising our return on investment and driving incremental growth.
  • Achieve specific annual sales targets and NPD targets as requested.
  • To produce weekly call reports as requested.
  • Develop strong relationships with store managers in the territory and identify key areas of opportunity.
  • Drive in-store excellence through POS and merchandising to ensure our products have maximum presence in store. (instore set ups)
  • Deliver in store training to customers on our product ranges and brands to drive mutual retailer growth.


Skills & Experience


  • Previous sales/field sales experience within gardening retail, horticulture, DIY or the pet industry
  • Confident with excellent client facing skills
  • Ability to learn in a faced paced job
  • Strong communicator
  • Excellent customer service skills
  • Organised and pro active
  • B2B Sales Experience
  • Self-motivated / Team Player / KPI driven
  • Microsoft Knowledge



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