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CRM Executive

3 months ago

London, United Kingdom F1® Arcade Full time

F1 Arcade is the world's first official Formula 1® social entertainment venue, where high-octane excitement meets exceptional hospitality Each meticulously designed venue features, a world-class food menu and open kitchen, an enormous cocktail and champagne bar, and up to 90 state of the art full motion F1 racing simulators populating both private and semi-private event spaces, perfect for all group sizes. Whether or not you’re a racing fan, this is a social gaming experience like no other.


Do you live and breathe CRM and email marketing? Love Formula 1? Then this is the perfect role for you Reporting to the Senior CRM Manager, you will be integral in helping deliver our CRM, Email and Arcade Hub strategies. We are looking for someone who is passionate about sharing their bold, creative ideas and delivering best-in-class email marketing campaigns. Do you have what it takes to delight our guests and keep them highly engaged with our brand?


Hybrid - 3 days at Central London HQ, 2 days remote

Salary up to £ 35k.


What’s in it for you? As a member of our team you’ll have access to an extensive range of easy to use benefits including;

• F1 Arcade in-venue discounts for you and up to 3 guests to enjoy;

• 50% off food and drink across all F1 Arcades

• Free off-peak racing & access to our F1 Arcade Watch Parties

• Family focused benefits including;

• Substantially enhanced Maternity, Adoption & Paternity/Partner pay

• Fertility support

• Financial support during Bereavement leave

Outstanding Financial wellbeing initiatives including;

• Healthcare Cash back plan, providing over £1,000 per year on a variety of services including; dental, optical, prescription charges, massages, specialist consultants and much more

• Wagestream which provides access to your salary in advance of payday, in the event of unexpected costs

• Access to a leading discount App which offers money off at a variety of retaillers including; major supermarkets, travel, cinema, health & beauty, entertainment and much more…

• Refer a friend bonus award scheme

Exceptional physical wellbeing initiatives including;

• Free weekly group PT session

• Access to SkinVision, an App to support early detection of skin cancer

• 24/7 GP helpline, online GP surgery via a webcam and private prescription service

• Online Health Assessment & Personal Coaching tool providing instant access to a range of health assessments & personal coaching services

• Enhanced discounted gym membership program

A leading a Team Member Assistance Program providing 24/7 Counselling & support on topics including health, legal, finance, wellbeing and family advice

• Volunteer day program.

• Holiday entitlement of 25 days per annum plus bank holidays, with loyalty bonus.

• Lucrative annual bonus scheme.

• Bi-monthly team socials.

• Legendary team parties held twice a year


The CRM Executive will be responsible for:

• Support the Senior CRM manager in executing, managing, and reporting on the CRM strategy.

• Maintenance of the CRM calendar.

• Supporting Senior CRM Manager with automated emails, to review, develop and optimise a series of behavioural led trigger emails (e.g. welcome, pre-visit and post-visit) across the customer lifecycle to drive engagement and increase repeat visitors.

• Support Senior CRM with the full end to end email campaign process from briefing, building, testing, signing off and scheduling according to the CRM campaign schedule.

• Ensure emails follow industry policies and best practices.

• Deliver campaigns on time whilst ensuring they are legally compliant (GDPR).

• Use segmentation and personalisation to enhance email campaigns and drive subscriber engagement.

• Use data to analyse performance using key KPIs to provide actionable insights and improvements for future development.

• Weekly, monthly, and ad hoc reporting of email results and learnings - making conclusions and in-depth analysis of all campaigns.

• Weekly, monthly, and ad hoc NPS reporting.

• Develop and drive, alongside Senior CRM Manager, an always on test and learn plan to drive optimisations across the automated emails.

• Co-ordination with the wider marketing and sales teams to ensure all communications are on-brand, accurate, relevant, and timely.

• Work closely with Creative team to ensure email templates are optimised and creative is on-brand and engaging.

• Keep up to date with industry CRM activity and share any ideas or concepts for us to test. • Review competitor activity and share updates with wider marketing and creative teams to inspire new opportunities.

• Support the Senior CRM manager in executing, managing, and reporting on the Arcade Hub strategy.

• Support Senior CRM Manager with the managing and promoting Arcade Hub shop items and prize draws, from initial planning to execution.

• Maintenance of the Arcade Hub shop items and prizes calendar.


The ideal CRM Executive candidate will have the following experience:

• Proven experience of working as an email marketing assistant or executive in a fast-paced environment

• Strong organisational skills to co-ordinate scheduling and manage multiple projects simultaneously.

• Able to communicate effectively and contribute confidently within a team. • Self-starter that is driven and proactive.

• Experience working with email service platforms, CRM platforms and data analysis tools

• Good understanding of email marketing.

• Demonstrates excellent attention to detail - ensuring email campaigns are accurately executed.

• Excellent stakeholder management – ability to build relationships and liaise with stakeholders to ensure clear understanding of dependencies, deliverables and issues/risks.

• Comfortable working across multiple initiatives at a fast pace to tight deadlines.

• Excellent written communication and copywriting skills.

• Analytical and proactive approach with the ability to draw conclusions from data and make recommendations based on results.