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Marketing Manager

3 months ago

Halesowen, United Kingdom Sycamore Communications Full time

About Taylex Group:


Taylex Group is a design and production company with a 16-year history of delivering high-quality projects for leading brands all around the globe. Specialising in exhibitions, events, interiors, and environments, we have established ourselves as a trusted name within the industry.roup:

Role Overview:


As the Marketing Manager at Taylex Group, you will be responsible for developing and executing comprehensive marketing strategies to promote the high-profile brand projects, international growth developments as well as grow regional awareness of the business’ sub-divisions.


Key Responsibilities


Marketing Strategy Development:

Develop strategic marketing plans tailored to each promoting each project, considering target audience, market trends, and business objectives.


Collaborate with the leadership team to define marketing goals and KPIs, ensuring alignment with overall company objectives.


Brand Management:

Uphold and enhance the Taylex Group brand identity across all marketing channels.


Ensure consistency in messaging, tone, and visual elements in line with brand guidelines.

Build marketing relationships with key stakeholders, external partners and Taylex sponsors


Digital Marketing:

Oversee digital marketing campaigns across channels such as social media, email, and PPC advertising.

Utilise data-driven insights to optimise campaign performance and drive audience engagement.


Content Creation:

Develop compelling content including copywriting, graphics, and multimedia assets for marketing materials.

Coordinate with designers, writers, and external PR agencies to produce high-quality content that resonates with target audiences.


Analytics and Reporting:

Monitor and analyse marketing performance metrics, providing regular reports to the management team.


Identify areas for improvement and recommend actionable insights to optimise marketing effectiveness.


Team Management:

Lead and inspire a small marketing team, providing guidance and support to achieve departmental goals.


Foster a collaborative and creative work environment, encouraging continuous learning and professional development.


Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (minimum 3 years) in a marketing role, preferably within the events industry.
  • Strong understanding of digital marketing channels and analytics tools.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a keen eye for detail.
  • Ability to multitask and thrive in a fast-paced environment.
  • Leadership qualities with experience in managing a team.
  • Flexibility to attend events and work outside regular office hours when necessary.


Join Taylex Group and be part of a passionate team dedicated to creating unforgettable experiences for our clients and audiences. If you're a dynamic marketing professional looking for an exciting opportunity to make your mark in the events industry, we want to hear from you Apply now by submitting your CV and embark on an exhilarating journey with Taylex Group.