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Digital Marketing Lead

2 months ago

Bury St Edmunds, United Kingdom Robinson Young Ltd Full time

Company Description

Robinson Young Ltd is one of the UK’s leading distributors of non-food products specialising in FMCG into Multiple retailers, Health and Beauty chains, Amazon/other E-Commerce sellers, Wholesalers and Pharmacies. We provide, Sales, Marketing and Distribution for major manufacturers and brand owners within Health and Beauty, Personal Care, Household, Foodservice/Catering categories in the UK.


We pride ourselves in having a diverse brand portfolio that includes, ACE Laundry additives, Schwarzkopf and Got2B Hair care, Bloo Toilet care products, Dylon Dyes , Mancave Male Toiletries, Pernaton Joint and Muscle care, Bodyform & Tena Sanitary products, Waterwipes, Soft & Gentle Body sprays and a host of other well-known brands.


The Role

We’re looking for someone with a breadth of digital expertise and some experience in people management, who would thrive working in a multi-brand fast-paced environment.


This is an exciting time to join Robinson Young, as you will be responsible for extensive day-to-day digital activity and managing the Marketing agency team in the next phase of growth including the identification and sourcing of people, skills, and expertise.


Duties and responsibilities

- To organize the team workload, priorities, and long-term development

- To set up and allocate annual marketing budgets, monitor expenditure, and support the Finance Director with monthly invoicing

- Developing our brands’ social media channels to engage with consumers online and drive them to retailer listings (e.g, plan and post content such as reels, manage influencer collaborations, execute digital campaigns, create and manage paid ads, analyse reporting)

- To develop brand marketing strategies, manage and monitor brand campaigns, and manage brand budgets/spend in collaboration with the SBM’s

- To support the drive for new business where marketing support would be required

- To ensure all brand campaigns and communications reflect evolving brand positions and tone of voice to the relevant target audience(s)

- Oversee all website content for accuracy, consistency and style both for branded partner websites and the evolving RY website

- To analyse performance metrics and provide accurate reports for both internal and brand partner circulation

About you

- Ready to go organic and paid ads experience and expertise across digital platforms and channels

- Flexibility and ability to prioritise and manage diverse activities simultaneously

- Is able to both manage team members and deliver key marketing strategies and agreed activities

- Creative thinker with strong problem-solving abilities

- A real team player who is able to work cross-functionally


Benefits

- Competitive salary

- Hybrid working

- Bonus incentive scheme

- 25 days annual leave rising by 1 day every 3 years to a max of 30 days plus bank holidays

- Auto-enrolment pension scheme after 3 months service

- Free eyesight test plus contribution to glasses

- 24-hour, 7 days a week Employee Assistance Programme – free legal advice for employees and their families

- Access to Robinson Young Ltd Wellbeing website

- Discounted Gym Membership