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Content Manager

1 month ago

Manchester, United Kingdom KOI Full time

We’re KOI, the footwear brand disrupting the industry through our unique and creative designs. We inspire a narrative where everybody is free to be themselves and celebrated through our products and online community of likeminded individuals. Here at KOI, we do things differently – collaborating with iconic Artists and Brands that have never collaborated before, our product is the heart of the business and the forefront of everything that we do. Always evolving and elevating, there’s never been a more exciting time to join the world of KOI.


Job Description:

We are currently on the lookout for a Content Manager to join the team at KOI Situated within the Creative & Marketing Department, this exciting new role will work alongside the Creative & Marketing Manager to lead and implement the creative and marketing strategy across all funnels of the business.


About the role:

  • Reporting to the Creative & Marketing Manager, the Content Manager shall ideate for marketing strategies surrounding product launches and collections, briefing in the creative and copy to KOI’s Digital Designer & Creative Content Coordinator.
  • Manage KOI’s Creative & Marketing team, briefing in assets and creative, managing the creation of content and providing support to the team, nurturing them within their roles and driving team success.
  • Identify key content opportunities that resonate with KOI’s dedicated online community and execute these alongside our Creative Content Coordinator, across still imagery, TikTok/ video format and Instagram stories.
  • Strategize for weekly CRM newsletters tailored to each of KOI’s community, subcultures and aesthetics, copywriting and ideating for content that pushes product, collections and styling-focused content.
  • Work alongside the Creative & Marketing Manager to identify best-performing Meta and PPC ad content for each marketing funnel, ideating for and executing this content.
  • Nurture our existing community that resonate with KOI’s specific products and collections, building the foundations for this and strategizing for in-order newsletters, IRL activations to engage this dedicated community and loyalty schemes to further community connection.
  • Ideate for ground-breaking campaigns that feel authentic to KOI’s diverse community, hitting key pillars and leading with strategy and creativity.
  • Create briefs for campaigns, content days and social-forward content, briefing this into KOI’s Marketing & Creative team and managing the execution of this content.
  • Enlist support from freelance photographers and videographers, creating briefs for industry-leading content to be used across all platforms.
  • Curate the Instagram feed according to product launches and key marketing activations as briefed by the Creative & Marketing Manager.
  • With the support of the Creative & Marketing Manager and PR & Ambassador Executive, curate immersive IRL pop-ups and experiences, engaging KOI’s current community and inviting new audiences to join the world of KOI.
  • Manage the creation of assets for our wholesale partners, including in-store and online banners.


About you:

  • An independent thinker who leads with creativity and is on the pulse of current trends within the creative and marketing world.
  • Creatively AND commercially minded, with a deep understanding of different aesthetics, online subcultures and visual identities.
  • Able to follow direction from the Creative & Marketing Manager, working both independently and collectively to meet deadlines and achieve ground-breaking results.
  • Experience in leading creative and marketing strategies, as well as in managing a creative team.
  • A degree in fashion communication, art direction or marketing.
  • Organised, professional and personable – able to provide clear instructions and think critically.
  • 4+ years’ experience in a similar role and a portfolio demonstrating examples of successes within this sector for a fashion brand.


Salary £35,000 per annum.