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CRM Executive

2 months ago

Manchester, United Kingdom Scenic - Luxury Cruises & Tours Full time

Overview


We are looking for a creative, forward-thinking CRM Executive to join our in-house digital marketing team in Manchester. Reporting to the CRM Manager you will assist in the implementation of CRM strategy with a focus on email marketing, data governance, and performance both locally and contributing to global collateral. This is a fantastic opportunit to develop your career in CRM and to work in a fast-paced environment with growth potential.


The role involves utilising in-house and third-party platforms to manage the day-to-day touch points and communications of our customers, implementing new CRM programs and email campaigns. The role requires a pro-active individual able to work collaboratively with wider marketing teams to ensure business targets are reached, whilst maintaining a focus on industry best practise. You’ll manage analytics on all campaigns, producing reports and analysis, as well as being comfortable interpreting large amounts of data. There’s also a creative element to the role, with freedom for content creation, copywriting and contributing to new customer journeys, as well as liaising with stakeholders, both internally, externally and on a global level. Good communication skills are a must with experience using ESP’s, CRM systems, email builders and Google Analytics desirable.


Responsibilities

  • Supporting the execution of the multi-channel CRM strategy across all brands.
  • End-to-end management of all email communications - from content brief, email build, segmentation, scheduling and reporting.
  • Liaise with Brand and Studio stakeholders to produce targeted, high quality, on brand email communications.
  • Updating, maintaining, and improving in-house CRM systems and customer journeys.
  • Working with external suppliers and agencies to improve the quality of our leads and segmentation throughout a customer life cycle.
  • Research, develop and implement new CRM projects driving KPI’s, increasing web traffic and improving online conversion.
  • Use of Analytics to monitor performance and produce weekly, monthly, and annual reports.
  • Develop an understanding of customer life cycles and LTV.
  • Progress the business capability in email automation, personalisation, and device optimisation.


Skills & What You’ll Bring

  • Minimum 1-2 years’ experience in a commercially focussed CRM role.
  • Strong understanding of database marketing principles and CRM, online/offline marketing concepts, strategy, and best practice.
  • Experience and understanding of CRM platforms, ESP’s and mass mailing tools.
  • An analytical drive - confidence working with and interpreting large amounts of data for analysis.
  • A creative flare and an ability to think outside of the box.
  • A proactive mindset with a passion for new ideas and an eagerness to learn.
  • Copywriting, proofing and editing experience would be advantageous.
  • Prior use or understanding of Acoustic Campaign & Google Analytics would be advantageous.


Salary: DOE