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Head of Growth

4 months ago

Eastern England, United Kingdom CloudNC Full time

Who are CloudNC?

CloudNC's mission is to make single-click manufacturing a reality.


We build software that automates control of CNC machines - metalcutting robots that make >$1Trn of components every year, for anything from aircraft to iPhones to cars.


Worldwide over 100 million hours are spent painstakingly programming these incredible machines by hand every year, and we believe this is a colossal waste of human time and talent in an industry already facing an existential skills crisis. Our software, CAM Assist, brings one-click automation to CNC machining.


Our world-class team, with tier 1 financial backers including Atomico, Autodesk and Lockheed Martin, combines expertise in computer science and physical manufacturing, from our locations in London and Chelmsford.


We are scaling from Series B to C at pace and are fully funded for this growth.


The Role – Head of Growth


CloudNC have now launched their headline software product CAM Assist. This product uses AI to significantly reduce time to machine and removes hours of manual operation. This product is completely unique in the market and resonates very well within the industry once introduced, but brand awareness remains low.


As a result, there is now a laser focus on widely increasing awareness and engagement of the software. In an industry where there is typically less curiosity in new product solutions, the number one priority for this role is to have an immediate impact on revenue growth.


This role will set the strategic direction of marketing activities and lead the marketing team, optimising sign-ups and maximising conversion of the free trials into revenue. The Head of Growth will also be a key component of launch and expansion into the US, a key strategic priority.


Key Responsibilities:

  • Marketing Strategy. Develop the future marketing strategy for CloudNC, including brand strategy, customer segmentation, buyer personas and channel plan, setting the direction of future marketing and sales activities.
  • Value Proposition. Lead on articulating the value proposition into a strong brand narrative that resonates with adopters, highlighting the benefits of the CAM Assist vs traditional manual operations.
  • Customer Success. Develop and build the customer journey for each persona acting as a champion for exceptional customer experience. Create a high conversion approach to move clients through the funnel, that leads to significant uplift in customer onboarding calls.
  • Promotional Activity. Build out and enhance identified successful promotional activity including video content, organic social content, LinkedIn, partner co-marketing and PR. Additionally, determine new promotional opportunities /programmes such as influencer marketing and other organic social marketing.
  • Pricing Strategy. Review and optimise pricing strategies, driving conversion from free trial and helping to minimise churn.
  • Team Leadership. Mentor and support the development of the marketing team (currently 3 people) to ensure delivery against the determined strategy. Develop the team in line with key marketing initiatives.
  • Product Ambassador. Become a true ambassador for CAM Assist and a new future of machining through regular interaction with customers and the product.


Requirements:

  • 5+ years relevant experience in full-time Marketing role, having experienced taking on accountability for successful strategy.
  • Experience working in a B2B environment, ideally with digital products and having run trial to conversion campaigns
  • Experience leading and growing a team in a rapid-growth environment
  • Ability to build a brand that inspires trust within a new market or with a radically different disruptive product offering.
  • Intellectually curious and logical. A get stuck in mentality.
  • A natural at cross-functional collaboration.
  • Extensive experience of the UK and US market.
  • Experience in engineering/manufacturing environments.
  • A leading role in thought leadership positions – acting as an ambassador for industry/sector change


What you will receive…

  • Competitive Salary
  • Stock Options
  • Private Healthcare
  • Electric Vehicle Salary Sacrifice
  • Pension
  • 28 days holiday + bank holidays
  • Enhanced parental leave
  • Monthly Lunches
  • Team Socials
  • ThanksBen Benefit - £50 per month


Equal Opportunities Statement

We are proud to be an equal opportunity employer, valuing individuality and embracing all people. The success of CloudNC is a result of diversity of thought. We recognise this comes from people truly belonging. We encourage different perspectives and skills to collaborate towards our mission - disrupting the manufacturing industry. We celebrate diversity and continually improve our inclusivity efforts.