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Sales Manager

3 months ago

Stoke Poges, United Kingdom Stoke Park Full time

A wonderful opportunity has arisen for a Sales Manager to join the team here on our prestigious estate.


This is a newly created role, reporting to the CFO & Special Projects Director for an initial fixed term of 18 months.


Stoke Park is a historic, luxury estate situated at the heart of a 300-acre Capability Brown landscape and host to a 27-hole golf course. With the exception of some golf play, the estate is currently closed for restoration, yet this role will consider and explore commercial opportunities whilst we look to the future with the project masterplan.


Our mission is to comprehensively upgrade the estate, course and hotel to deliver an unrivalled experience for guests and elevate Stoke Park to a world-class status. We continue to cherish our relationships with the local community and invest in local initiatives to create a lasting legacy of genuine benefits.


This is an exciting time to join Stoke Park - we are a unique and passionate team, proud of our beautiful estate steeped in history...with an aspirational future


The role:

  • To sell and promote events, rooms, leisure and event space at Stoke Park - delivering a 5* experience to our guests. To identify and bring in new leads and create feasible ideas for how best to utilize Stoke Park’s facilities in both the private and commercial markets.
  • Responsible for developing and executing sales strategies in order to attract business and generate revenue. This involves identifying potential clients, negotiating contracts, and building relationships with corporate partners.
  • The Sales Manager will be responsible for analyzing market trends, identifying new market opportunities and keeping track of competitors. Working collaboratively with Operations, Golf and the Special Projects Team to ensure all aspects of the sales process run smoothly.


The successful candidate:

  • Has a minimum of 5 years’ experience working in a similar role within the hospitality sector with a proven track record of sales success
  • Strong knowledge of, and experience of working in, the UK luxury hospitality market
  • Preferably has a relevant degree in Hospitality/Marketing/Sales/Event Management
  • Sales driven, with a can-do positive attitude, great team player and a natural completer finisher on tasks
  • Organized, analytical, with strong sales and negotiation skills
  • Is confident, engaging and a clear communicator – excellent interpersonal skills
  • Ability to take initiative and work autonomously without close supervision.This is a standalone role.
  • Friendly, resilient and approachable
  • Discreet and able to maintain confidentiality
  • Trustworthy, polite and professional


Specific Duties:

  • Develop and execute sales strategies to increase estate revenue.
  • Proactive and reactive sales management, to achieve budgeted total revenue for the rooms, conference, leisure and events segment of business at Stoke Park
  • Work in conjunction with the CFO, Special Projects Team and General Manager to produce the Stoke Park 5* standard throughout all the offerings
  • Creating memorable and sophisticated events for a wide range of clientele
  • Perform daily sales activities including face to face meetings, contracting & rate negotiations, attendance at trade shows both locally and internationally, and conduct regular site inspections
  • Effectively liaise with operational departments to guarantee a smooth and tailored experience for clients and guests
  • Develop and maintain relationships with key clients and outside contacts in order to generate new events business. You will be a people person who is great at growing and maintaining long lasting relationships
  • Build lasting and productive client/Agent relationships, through effective and efficient proactive sales management
  • Seek out new clients and business that would increase revenue for the hotel
  • Assist in creating a sales culture throughout Stoke Park through effective communication and training
  • Stay current on industry trends and best practices in hotel/estate event sales
  • Prepare and present regular reports and updates to management on events sales performance, market trends, and opportunities
  • Monitor event performance and client feedback and share with the estate teams
  • Respond quickly, professionally and effectively to all client queries and concerns.
  • Conduct site inspections and tours to showcase the hotel's capabilities to potential clients.
  • Maintain accurate and up-to-date records of all sales information and activities.
  • Attend industry and networking events to build the client network and promote the hotel brand.
  • Negotiate and finalize contracts with clients, including rates and terms and conditions. Ensure that a Function Sheet is produced for every event to seamlessly communicate client requirements to the operational team.
  • Act as the face of the hotel during sales interactions and always maintain a professional appearance and demeanour.