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Channel and Marketing Strategy Lead

2 months ago

Manchester, United Kingdom CAVU Full time

Job Title: Channel and Marketing Strategy Lead

Location: Manchester Airport / Hybrid

Permanent, Full time




About CAVU:


For airports, for partners, for people. We are CAVU.


Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.


From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.


Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.


More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.


Together, we can reach new heights. Together, we are CAVU


About the role


Working closely with the Head of Channel & Marketing Strategy, the Channel & Marketing Strategy Lead will be a key driver in defining,

developing and delivering optimal marketing and channel strategies to achieve core business objectives (maximise audience reach, sessions and net revenue on a global scale).


Key Responsibilities:



  • Support in establishing market, channel, competitive and audience insight and measurement to guide business decisions, along with strategy / planning processes.
  • Develop comprehensive market strategies aligned with CAVU’s long & short-term business plan targets.
  • Identify and prioritise target market segments, creating optimal strategies to reach and engage specific customer groups.
  • Proactively monitor markets, adapting plans based on market movements.
  • Evaluate existing marketing channel performance & mix, defining the most effective marketing channels to deliver transformational growth based on target audiences and business goals.
  • Working alongside analysts to gain required insights on competitor marketing activities and market positioning, to inform competitive strategies.
  • Working alongside analysts to gain consumer behaviour and preferences to inform marketing and channel decisions.
  • Taking a lead role in creating and owning go-to-market plans for new clients and markets, coordinating efforts across marketing, e-commerce, and business development.
  • Working with business development to develop optimal channel strategies by market, to increase audience reach, and maximise incremental revenue.


Key Skills:


  • Strong experience (5 years+) in a multi-channel planning role.
  • Confident written and verbal communicator, with meticulous attention to detail and the ability to present clearly.
  • Self-starting and highly organised, with the capability to lead and collaborate on complex projects across multiple stakeholders.
  • Proven in sourcing market, customer, competitive, and channel insights; an effective interpreter of insight to drive channel and market plans.
  • Proven ability to be in both the detail for performance evaluation and keep a ‘global’ view across channels and markets.
  • Demonstrable experience of defining, delivering and optimising channel plans in multiple territories based on business objectives & targets.
  • Experience in short term v long term strategies, and different measurement methods to ensure optimal mix of channels for business objectives.
  • Line management experience with excellent leadership and organisational abilities.
  • Entrepreneurial spirit with strong commercial awareness, with the ability to confidently forecast performance and adapt with live market trends and performance.
  • Demonstrable experience in driving innovations; adopting new channels, technologies, and creative approaches.



What’s in it for you?

This is a great opportunity to join a growing company and really put your skills and expertise into practice. This is a opportunity to join CAVU and make a real, tangible difference.



The Perks:


  • 25 Days Holiday, with the option to buy up to 10 more
  • 10% Company Pension
  • Annual Bonus Scheme
  • 2 Weeks Work From Anywhere
  • MediCash Programme
  • On Site Gym
  • A Host of Flexible Benefits & Discounts



ED&I at CAVU

We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.


Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.



We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.


Sound Interesting?Please apply via the link