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Channel and Marketing Strategy Coordinator

2 months ago

Manchester, United Kingdom CAVU Full time

Job Title: Channel and Marketing Strategy Executive

Location: Manchester Airport / Hybrid

Permanent, Full time

About CAVU:

CAVU is dedicated to enhancing the travel experience for passengers, partners, and airports alike. Our organization emerged from the collaboration of MAGO, MAG USA, and a network of direct-to-consumer brands, all committed to maximizing passenger spending at airports globally.

We offer innovative solutions through our integrated platform technology, Propel, and exceptional hospitality venues such as Hangar, 1903, and Escape Lounges. Our mission is to create seamless and enjoyable travel experiences while driving profitability for our clients and partners.

The name CAVU, derived from aviation terminology meaning 'Ceiling and Visibility Unlimited', embodies our vision of providing optimal conditions for travel.

About the Role:

The Channel & Marketing Strategy Executive will collaborate closely with the Channel & Marketing Strategy Lead to formulate, develop, and implement effective marketing and channel strategies aimed at achieving key business objectives, including maximizing audience engagement and revenue on a global scale.

Key Responsibilities:

  • Assist in gathering market, channel, competitive, and audience insights to inform strategic business decisions.
  • Contribute to the formulation of comprehensive market strategies aligned with CAVU's long-term and short-term business objectives.
  • Identify and prioritize target market segments, crafting tailored strategies to effectively engage specific customer demographics.
  • Continuously monitor market trends and adapt strategies accordingly.
  • Assess the performance of existing marketing channels and determine the most effective mix to drive growth based on target audiences and business goals.
  • Collaborate with analysts to gather insights on competitor marketing activities and market positioning to inform strategic decisions.
  • Work alongside analysts to understand consumer behavior and preferences to guide marketing and channel strategies.
  • Support the development of go-to-market strategies for new clients and markets, coordinating efforts across marketing, e-commerce, and business development teams.
  • Partner with the Channel & Marketing Strategy Lead and Business Development to devise optimal channel strategies by market to enhance audience reach and maximize revenue.
  • Assist in defining long-term goals, KPIs, OKRs, and performance metrics for marketing and channel initiatives.

Key Skills:

  • Proven experience in planning and executing multi-channel strategies.
  • Exceptional written and verbal communication skills, with a keen eye for detail and clarity in presentation.
  • Self-motivated and highly organized, capable of collaborating on projects with multiple stakeholders.
  • Experience in sourcing and interpreting market, customer, competitive, and channel insights to drive strategic planning.
  • Curiosity and the ability to balance detailed performance evaluation with a broader perspective across channels and markets.
  • Ability to define, implement, and optimize channel strategies across various territories in alignment with business objectives.
  • Understanding of short-term versus long-term strategies and various measurement methodologies.
  • Strong organizational skills and a proactive, positive attitude.
  • Entrepreneurial mindset with commercial awareness and adaptability to evolving market trends.
  • Familiarity with emerging innovations, new channels, technologies, and creative strategies.

What's in it for You?

This role presents an exciting opportunity to join a dynamic organization and engage in a diverse range of projects as we continue to expand.

The Perks:

  • 25 Days Holiday, with the option to purchase up to 10 additional days
  • 10% Company Pension Contribution
  • Annual Bonus Scheme
  • 2 Weeks Work From Anywhere Policy
  • MediCash Health Programme
  • On-Site Gym Facilities
  • A Variety of Flexible Benefits & Discounts

ED&I at CAVU:

We are an equal opportunity employer, recognizing that diverse teams foster greater innovation, creativity, and understanding of customer needs. We encourage individuals from all backgrounds to apply, even if they do not meet every qualification listed.

We are committed to providing reasonable accommodations for individuals with disabilities during the interview process. Please reach out to us for assistance.

Sound Interesting? Please apply via the link.