Channel and Marketing Strategy Executive

3 months ago

Manchester, United Kingdom CAVU Full time

Job Title: Channel and Marketing Strategy Executive

Location: Manchester Airport / Hybrid

Permanent, Full time

About CAVU:


For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.


From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.


Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

Together, we can reach new heights. Together, we are CAVU


About the role

Working with the Channel & Marketing Strategy Lead, the Channel & Marketing Strategy Exec will support in defining, developing and

delivering optimal marketing and channel strategies to achieve core business objectives (maximise audience reach, sessions and net revenue on a global scale).



Key Responsibilities:

  • Support in establishing market, channel, competitive and audience insight and measurement to guide business decisions, along with strategy / planning processes.
  • Contribute to the development of comprehensive market strategies aligned with CAVU’s long & short-term business plan targets.
  • Identify and prioritise target market segments, creating optimal strategies to reach and engage specific customer groups.
  • Proactively monitor markets, adapting plans based on market movements.
  • Evaluate existing marketing channel performance & mix, defining the most effective marketing channels to deliver transformational growth based on target audiences and business goals.
  • Working alongside analysts to gain required insights on competitor marketing activities and market positioning, to inform competitive strategies.
  • Working alongside analysts to gain consumer behaviour and preferences to inform marketing and channel decisions.
  • Supporting in creating go-to-market plans for new clients and markets, coordinating efforts across marketing, e-commerce, and business development.
  • Working with the Channel & Marketing Strategy Lead and Business Development to develop optimal channel strategies by market, to increase audience reach, and maximise incremental revenue.
  • Support in defining long-term goals, KPI’s, OKR’s, and performance metrics for marketing and channel initiatives.



Key Skills:

  • Experience in planning / delivering multi-channel strategies.
  • Strong written and verbal communicator, with meticulous attention to detail and the ability to present clearly.
  • Self-starting and highly organised, with the capability to collaborate on projects across multiple stakeholders.
  • Experience in sourcing market, customer, competitive, and channel insights; interpreting insight to drive channel or market plans.
  • Curious, with the ability to be in both the detail for performance evaluation and keep a ‘global’ view across channels and markets.
  • Capable of defining, delivering and optimising channel plans in multiple territories based on business objectives & targets.
  • Can demonstrate an understanding of short-term v long term strategies, and different measurement methods.
  • Excellent organisational abilities and proactive ‘can-do’ attitude.
  • Entrepreneurial spirit with commercial awareness, and the ability to adapt with live market trends and performance.
  • Aware of emerging innovations; new channels, technologies, and creative approaches.



What’s in it for you?

This is a great opportunity to join a growing company and be involved in a great variety of work, as we continue or expansion.



The Perks:


  • 25 Days Holiday, with the option to buy up to 10 more
  • 10% Company Pension
  • Annual Bonus Scheme
  • 2 Weeks Work From Anywhere
  • MediCash Programme
  • On Site Gym
  • A Host of Flexible Benefits & Discounts



ED&I at CAVU

We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.


Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.


Sound Interesting? Please apply via the link

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