Digital Content and Social Media Executive
2 weeks ago
Location: Hybrid - 3 days a week in Stroud
Salary Details: Up to £38,500
About The Role
We are looking to recruit a success driven creative and enthusiastic Digital Content & Social Media Executive to join our busy and engaging marketing department at our Head Office in Stroud, Gloucestershire. In this exciting and varied role you will work with our internal and external business partners on projects and have a strong eye for detail along with high levels of literacy and numeracy. KPI reporting and reporting against objectives will also be part of the remit.
The role will include liaising with stakeholders and key partners, so you should have some past experience of technical and creative briefing of internal and external teams.
This is a hands-on role where you’ll be delivering a range of integrated digital communications across all Ecotricity’s social channels to deliver key objectives, in-line with the overall communications plan.
Please note this role will requires office presence at our Head Office in Stroud, Gloucestershire, 3 days a week.
Core Responsibilities
- Strategic content and planning for social media channels
- Assist the Content Manager with day-to-day social media activity (posting content, responding to comments etc.) across our social media pages. This involves scheduling posts ahead of time using a social media management platform (Brandwatch)
- Working with the PPC and CRM Manager on Paid Social/PPC and CRM/Digital content and social media posts
- Protecting Ecotricity’s brand and working with the wider group PR team
- Creating content, whether one-off or part of a wider campaign, and aligning it with the wider social media strategy, marketing strategy and business strategy
- Community building - responding to the brand-related queries on social media as a brand rep, leaving the account-specific queries to Complaints/Customer Service team
- Reporting and analytics - tracking our success on social media through a range of KPIs, from engagement rate, impressions and link clicks
- Optimising content for different channels - from LinkedIn to TikTok, content needs to be appropriate for the audience and specs. Understand the various social audiences across different platforms and develop and target our content based on this knowledge for best results.
- The ability to produce creative and engaging content with the appropriate members of the communications team. This will include writing detailed briefs, drafting content if necessary, drafting social media copy and giving constructive feedback on written copy and digital assets
- Help to create content within Ecotricity’s key themes: Energy, Transport, Food and Nature.
- Understanding and adjusting social media algorithms
- Work with strategic partners and event organisers for collaborative social media posts and campaigns
- Video editing of new or existing content
- Develop and maintain strong relationships with key partners.
- Collaborate with internal teams to integrate and manage partnerships over our social media channels
- Ensure compliance of social channels and posts
- Conduct market research to identify industry trends and opportunities.
- Represent the company at industry events and conferences.
- Work with wider marketing teams to develop co-marketing initiatives.
- Conducting regular market and competitor research to identify trends and strategies to inform future social media activity
- Continuously monitor and analyse social media reporting. Utilise these data-driven insights to formulate recommendations that optimise our social media strategy
- Collaborate closely with the Sales team to ensure seamless communication with the target audience and align social messages
- Maintain a comprehensive understanding of industry best practices, emerging trends, and evolving social media strategies.
About You
- Demonstrable experience in content design and social media management
- Proven record of accomplishment of developing and managing a successful social media strategy
- Strong negotiation and relationship-building skills.
- Excellent communication and presentation skills.
- Ability to think strategically and identify new opportunities.
- Experience working with cross-functional teams.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and priorities simultaneously.
- Excellent knowledge of social media tools, and best practices
- Strong analytical mindset with the ability to interpret data to inform decisions
- Outstanding leadership skills, with proven experience in effectively managing and motivating a team
- Exceptional written and verbal communication skills
- Ability to think innovatively and commercially.
- Extensive knowledge of social media strategy creation and execution.
- Deep knowledge of content creation techniques.
- Strong understanding of various social media platforms, their audiences, and best practices, such as Meta, LinkedIn, TikTok, YouTube etc.
About Us
What's in it for you...
Healthcare plan, life assurance and generous pension contribution
Volunteering day
Hybrid working
Various company discounts (including shops, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025
Flexibility statement
The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.
Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.
Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.
We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of - grass.
We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.
Ecotricity is an equal opportunities employer and is committed to providing equality for all.
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