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Conversion Specialist
2 months ago
CRO Specialist
Salary circa £40,000
Brighton / Hybrid
The Talent Hub team are managing a brand new CRO vacancy, this will be joining a performance marketing team who sit in a wider marketing department. We’d like to hear from CRO Specialists who have an eCommerce background, in-depth knowledge of web analytics, GA4, Hotjar, SEMrush . You will be optimising landing pages, refining customer journeys, and fine tuning their online sign up process.
Key responsibilities for this CRO job include:
- Develop a data driven conversion rate optimization framework to improve critical web journeys on the path to joining
- Analyse website and digital marketing campaign performance using analytical tools.
- Uncover user insights using various methods such as Hotjar, GA4, surveys, panels, onsite feedback web chat, CRM.
- Work with the creative and web teams to execute A/B and multivariate tests using VWO.
- Generate regular reports covering conversion rates, changes made, tests implemented, findings and recommendations.
- Explore techniques that tailor the join journey and messaging based on user behaviour, demographics, and membership tiers to boost conversion rate
- Develop strategies to improve lead capture forms and processes, and optimise these leads to conversion.
What you will need for this CRO job:
- Bachelor’s Degree in marketing, analytics or a related field
- Proven experience as a conversion rate specialist for an e-commerce business or agency side CRO role.
- In depth knowledge of web analytics tools such as GA4, Hotjar, SEMrush Proficient in A/B testing and optimization techniques
- A good working knowledge of CRO and testing tools such as VWO
- Excellent analytical skills and a knack of uncovering behavioural patterns and actionable insights
- Numerate and have the ability to interpret data and statistics including Google Analytics goal set up and reporting
- Data visualization experience
Benefits include:
25 days holiday, plus Bank Holidays, Hybrid working 2 or 3 days office based. Competitive pension and flexible benefits, fantastic work space and opportunity to develop this new role.
