Marketing & Growth Lead / CMO & Co-founder

5 days ago

London, United Kingdom Murmur Full time

CMO & Co-founder – Up to 20% Equity Offered


London Based | Fully Remote | Flexible (Part Time Side Project)


Significant Acquisition Opportunity | Creative Autonomy | Build for Millions


About Murmur

We are on a mission to become the world’s foremost anonymous and exclusive social network. A platform where freedom of speech can flourish within established communities - specifically targeting universities and large tech companies. By restricting access to email domains, we are able to create an unfiltered yet safe space for existing communities, with self moderation driven by official email addresses tied to user accounts.

Although anyone can be anonymous on Facebook or X with a random email and fake name, and anyone can share with their community on internal tools at work or in university networks, the magic lies in combining both. True anonymity within the exclusivity of domain restricted communities. This synergy creates a powerful foundation for network effects to scale rapidly, driving deeper engagement and a compelling user experience unlike anything else on the market today.


Our MVP is built, however, it is not yet live as we need to finalise a few technical tweaks. We have a founding team of two core members:

  • CEO – Leading investment, hiring, and overall product direction.
  • CTO – Developing and scaling the product’s technical foundation and architecture.


Now, we’re looking for a third Co-founder to take ownership of all things growth and marketing, joining us on our journey toward a top accelerator (e.g., YC, Sequoia Arc), a seed round, and ultimately 1 million users - with a goal for acquisition within 24 months. This is a rare opportunity to scale a product that could be used by millions, craft innovative marketing campaigns, and achieve a significant financial exit as a Co-founder.


Our Strategy

We’re taking inspiration from three notable case studies of network effects:

  • YikYak – Harness the power of anonymity to fuel vibrant, unfiltered content.
  • Facebook – Drive exclusivity via domain based memberships, rolling out university by university.
  • Gas App – Use creative marketing tactics (waitlists, social media targeting, etc.) to prime each community before launch, ensuring excitement and rapid adoption.


Opportunity & Vision

  • Equity: Up to 20% depending on experience, reflecting the pivotal nature of this role.
  • Unpaid: This opportunity is unpaid, hence the equity offered. You will be an owner of the business and we will work together to acquire funding to cover founding team salaries if and when we transition to full time.
  • Flexible Engagement: Part time (working around a full time job) or full time if available.
  • Massive Scale: We’re targeting explosive growth via network effects, driven by domain restricted communities.
  • Exit Path: We plan to join a leading accelerator, secure a seed round, and explore acquisition opportunities within 24 months, offering a unique opportunity for significant financial exit.


Role Overview

As CMO, you will take full ownership of Murmur’s growth and marketing strategy. You’ll be the architect shaping our buzz driven campaigns, from waitlists to guerrilla marketing, and guiding how we build excitement within our university and corporate communities.


Responsibilities

Marketing Strategy & Execution

  • Design and execute creative waitlist strategies to build excitement before launch.
  • Drive user acquisition with guerrilla marketing tactics, campus activations, and targeted social media campaigns.

Community Building

  • Cultivate on campus ambassadors and company employee advocates to spread buzz organically.
  • Target university and workplace societies, groups, and clubs.
  • Build engaging, targeted campaigns tailored to university students and employees at large companies.

Brand & Content Creation

  • Shape Murmur’s brand voice and oversee impactful PR campaigns.
  • Develop and implement content strategies that resonate with our target communities.

Collaboration & Leadership

  • Collaborate closely with the CEO and CTO on product vision and GTM strategies.
  • Build and mentor a small marketing team post funding to support scaling efforts.


Minimum Qualifications

  • Proven track record designing and executing user acquisition strategies for consumer platforms.
  • Creative thinker with experience running guerrilla marketing and viral campaigns.
  • Strong understanding of network effect driven growth.
  • Entrepreneurial mindset and ability to thrive in a fast-paced startup environment.


Preferred Qualifications

  • Experience scaling social networking platforms to significant user numbers.
  • Familiarity with accelerator or early stage startup environments.
  • A background in building innovative, buzz driven marketing strategies.


Ready to Join?

Our mission is simple. Stay focused on the unique combination of anonymity and exclusivity. Emulate winning playbooks for rapid scale through network effects. Achieve an exit within 24 months. This will be a fun and exciting experience for anyone with entrepreneurial ambition.


If this sounds interesting to you, let's chat

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