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Marketing Manager
2 months ago
Marketing Manager
Up to £70,000
Fintech
Fully Remote
I am currently working with an innovative and dynamic company in the fintech space. The brand is on a mission and dedicated to developing cutting-edge solutions that streamline business and compliance processes, ensuring a vibrant and supportive workplace for all team members.
This is a newly created position, playing a pivotal role in the launch of a new product into the market. As the first marketer, you will be building the function from the ground up and this is a great opportunity to make a real impact on a business.
Key Responsibilities
- Product Launch: Lead the planning and execution of a new product, ensuring all elements are on-brand and meet market needs, and articulating the unique value the product offers to customers. Lead on the development of a comprehensive go-to-market strategy across content marketing, PR and promotional strategies to generate demand and awareness and ensuring alignment with broader business objectives and functionality roll-out.
- Market Research and Competitive Analysis: Conduct ongoing market and competition research to understand the evolving customer needs and preferences, helping define the market niche and the USPs, and drive product development and improvements.
- Value Proposition: Help develop product positioning and messaging that resonates with our target audience and differentiates our product in the market. Craft compelling messaging ensuring clarity and appeal to target audiences.
- Sales and Marketing Collateral Creation: Develop compelling collateral that articulates the unique benefits of our product, including sales presentations, case studies, promotional materials, demo videos, etc.
- Event Management: Plan and execute participation in industry events and conferences, partner events, and other activities, representing the brand and enhancing brand visibility and awareness.
- Performance Metrics: Create KPIs, monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed to maximise results.
Required Skills and Experience
- Previous experience working in Fintech/RegTech/SaaS is essential
- Excellent communication and presentation skills
- Experienced generalist marketer, with 4+ years of experience
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