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Influencer Marketing Manager
2 months ago
Job Title: Influencer Marketing Manager, French speaker
Salary: £117,000 per year
Location: UK Remote
Duration: 12 months
Influencer Marketing Manager, FR
Seeking a seasoned marketer with a passion for influencer marketing to join our team as the Influencer Marketing Manager At our Labs, we are dedicated to building tools that foster human connection and reimagine computing experiences. As the Influencer Marketing Manager, you will be at the forefront of shaping our influencer marketing strategies in France, leveraging your deep understanding of the French creator and influencer landscape. This is an exciting opportunity to join a forward-thinking organisation and drive brand advocacy through innovative campaigns.
Responsibilities:
- Lead, build, and grow a locally resonant influencer strategy based on audience insights and aligned with EMEA marketing goals.
- Manage key agency relationships to develop best-in-class local influencer campaigns that bolster our influencer presence.
- Seamlessly integrate our product into French culture by creating tailored influencer marketing strategies and exploring innovative tactics and platforms.
- Collaborate cross-functionally to develop impactful influencer campaigns that work in synergy with paid media initiatives, driving increased engagement and sentiment metrics.
- Coordinate with the Media team to optimise the blend of paid, earned, and owned media for achieving brand sentiment goals.
- Establish a robust measurement framework in partnership with analytics teams to evaluate the impact of influencer marketing activities.
- Partner with various teams to ensure initiatives are grounded in community understanding and deliver data-driven results.
- Conduct analysis of cultural, community, media, and market trends to inform strategic and creative content development.
Minimum Qualifications:
- Proven experience in social and influencer marketing, preferably in a creative/content/social agency setting.
- Fluent in written and spoken French, with a deep understanding of French culture and the creator/influencer landscape.
- Experience working cross-functionally within geographically-dispersed and multidisciplinary teams.
- Track record of developing impactful influencer strategies and campaigns at renowned brands.
- Ability to design and deliver effective social/influencer marketing solutions, leveraging local insights and trends.
- Hands-on experience in crafting and executing innovative social/influencer marketing campaigns.
- Strong business acumen, including crafting business cases, influencing senior leadership, and measuring the impact of marketing efforts.
- Excellent communication skills, both written and verbal, with the ability to articulate the role of marketing in driving business success.
- Proven ability to thrive in a fast-paced and dynamic environment.
- Outstanding creative sense and a passion for our mission and values, as well as culture and all things social.
