Public Relations Account Manager

4 days ago

Marlow, United Kingdom BWP Full time

Salary: £32-35k (dependent on experience)


You are a multi-skilled PR pro with at least 3 years’ experience developing and implementing effective and creative PR and influencer campaigns for clients with little or no amends from an AD. You thrive in the fast-paced working environment of agency life and are looking for a new agency to grow in and interesting new clients to drive brand awareness for.


We are a Marlow-based Integrated Marketing agency looking for a PR Account Manager to join our dedicated PR team delivering impactful Consumer and Trade PR campaigns for the retail and destination brands we work with.


If we sound like a good fit for each other, read on...


What is BWP and why should I work for the agency?


BWP is an award winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns supports the growth of brands like Lakeside, Gravity, Stabilo and Livingston Designer Outlet.


All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £32-35k); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

  • Hybrid working – everyone at the agency enjoys three days collaborating and building strong working relations with colleagues in our new Marlow town centre offices (Monday, Wednesday & Thursday) and two days working from anywhere.
  • Company bonus scheme (discretionary) – if BWP does well, so do you. Our Account Managers can get up to 6% of annual salary as a bonus.
  • Bespoke Personal Development Plans and the mentoring and support you need to pave your way to Senior Account Manager and beyond.
  • A busy social calendar with regular company socials.
  • A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
  • Company wellbeing programme including a free counselling service as needed.


What do PR Account Managers at BWP do?


This pivotal role is responsible for delivering effective and creative PR and influencer campaigns that drive brand awareness and communicate our clients’ key messages. You will assume overall responsibility for the development and implementation of specific campaigns for your clients, whilst supporting our PR Account Director on larger campaigns.


AM responsibilities include:

  • Strategy development & implementation - working with the wider PR, social and creative team to develop and implement effective PR and communication strategies.
  • Campaign management and planning - proactively suggesting new and innovative ways to reach the audience through PR and comms.
  • Campaign delivery - Overseeing the day-to-day support, administration and delivery of account work by AEs.
  • Campaign reporting & debriefing - Delivering meaningful reports that demonstrate ROI and future recommendations.
  • Financial management - Assuming overall responsibility for budgeting and profitability of specific campaigns.
  • Client management - Building strong and productive client relationships with high levels of mutual trust and respect.
  • People management - Managing and developing the Account Execs who work on your accounts.


* Please note * Our PR team are not responsible for delivering social PR campaigns. Our dedicated social team take the lead on that. So if social PR is your background and passion, you may wish to pursue other roles instead.


What do I need to showcase in my CV to stand out?


We're looking for a multi-skilled PR professional with at least 3 years of demonstrable PR experience (with at least 2 years of that being within an agency).


Experience of both B2B AND B2C PR is essential as you will have clients across both skillsets. Experience working in the retail, fashion, lifestyle and/or commercial property sectors will also stand you in good stead


We're looking for someone who:

  • Has been taking the lead on medium-sized accounts and is capable of producing client-worth work with little or no amends from an AD.
  • Has learnt the skills of delivering through others and mentoring junior team members to help with the delivery of day-to-day account support and admin.
  • Isn’t afraid to challenge clients or briefs. Enjoys pushing boundaries and finding new, creative ways of doing things (embodying our value Brave).
  • Makes a positive impact – on our clients, colleagues and community (embodying our value Impactful).
  • Cares about your colleagues and nurtures your direct reports to grow, flourish and shine (embodying our value Human).
  • Is passionate about creating an environment where you and your colleagues thrive, develop and grow but also have fun and fulfilment (embodying our value Passionate).
  • Can be office-based in Marlow three days a week (Monday, Wednesday, and Thursday).

I’m interested. What happens next?


If this sounds like the role for you and you match our ideal candidate profile, please send your CV to our Talent Manager, Lynne.


Successful applicants will be invited to have an interview on Teams with one of the PR team. Nail that interview and you’ll be invited into the office to present to a few more of the PR team. Wow them, and the job’s yours.


Please note, we’re aiming to appoint the right candidate to start as soon as possible; therefore, applications will be considered as they are received. We typically respond to all applicants within a week of applying.

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