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Industry Marketing Campaigns Manager
1 month ago
Duration: 12 Months
Job description: The Customer Company, inspiring the future of business with CRM + Data + AI + Trust. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
As the Industry Marketing Campaigns Manager in the UKI Field Marketing organisation, you will lead the development and execution of integrated demand generation campaigns for the Manufacturing, Automotive, and Energy (MAE) industries in the UK and Ireland. This role involves working closely with senior sales stakeholders to drive leads, pipeline, and ACV. You'll manage a marketing programme that engages prospects and customers to support pipeline goals, collaborating with global and EMEA marketing teams on initiatives like Global Campaigns, Digital, Strategic Events, GTM Campaigns, ABM, Exec Programs, and SICs. The role requires strategic problem-solving skills and experience in B2B demand generation, working with cross-functional teams to align on objectives, execute plans, and measure results.
Key responsibilities for this role
Reporting to the Director of Industry Marketing, you will be responsible for the strategy and implementation of the marketing plan in support of UKI business that spans the following areas:
- Lead the Go-to-Market Strategy for Manufacturing, Automotive and Energy (MAE): Manage and execute comprehensive go-to-market marketing plan for MAE to generate marketing driven pipeline (New Logo, Upsell and Cloud Cross-sell) through collaborating with UK marketing functions, sales leadership, and aligning with EMEA & Global Field Marketing.
- Performance Management: Results-driven. Manage the annual marketing plan and goals for specific group of industries, accountable for the budget management and quarterly targets, initiatives, and metrics, ensuring measurable and accountable results.
- Data-Driven Innovation: Owns the marketing driven pipeline goals and targets for their respective segment, uses data-driven decision making through analysis to drive performance of Marketing Sourced and Marketing Influenced pipeline from go-to-market activity, understand and target prospects and customers successfully, and align with the state of the sales business, to optimise the Marketing plan and spend to maximise impact and engagement
- Orchestrating Stakeholders across Multiple Channels: i.e. Digital, Events, Executive programs, ABM, client Innovation Centre engagements. Ensuring alignment with overarching Marketing and Business objectives, and achievement of Marketing targets.
- Stakeholder Alignment: Strong ability to communicate with key senior sales stakeholders, particularly the Senior Area-Vice President for industry, industry advisors, account executives and business development teams.
- Collaborating as one team: Plays a key role in translating business priorities into effective marketing strategy across the teams, aligning the priorities across both sales and marketing to achieve results. Collaborating as one Global Field Marketing team to maximising our Campaigns and Demand Generation initiatives.
Required Skills
- 7+ years of professional experience in marketing campaigns roles. Industry marketing experience a plus.
- Strong background in leading and delivering demand generation campaign strategies and plans, from concept through to execution and results.
- History of achieving performance-marketing, delivering and over-achieving on goals and targets. Results driven.
- Adept at working across multiple customer and prospect segments for new logo, cross-sell and upsell strategies
- Ability to work across a complex set of solutions, multi-functions, and multi-regional organisations.
- Ability to think creatively, identify and solve complex problems
- Strong communication and presentation skills
- Excellent time management and prioritisation skills
- Highly motivated, detail-oriented, and a self-starter
