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Senior Marketing Campaign Manager
2 months ago
Handle Recruitment is seeking a seasoned Marketing Manager with a proven track record of delivering successful campaign and team management experience to join our leading portfolio of retail events.
Key Responsibilities- Develop and Execute Marketing Campaigns: Plan and execute a range of compelling marketing campaigns that are customer-focused and data-driven in collaboration with the Brand Marketing Manager and Show Manager.
- Define and Analyze Campaign Success: Define, measure, and analyze the success of all campaign activity, owning KPIs and reporting.
- Deliver Campaigns within Budget: Take responsibility for delivering the campaign within budget, providing accurate forecasts and feeding into the budget setting process accurately, while ensuring the best possible ROI on marketing spend.
- Lead Data-Driven Decision Making: Work with the marketing operations team to complete a full data audit and gap analysis to shape the data acquisition strategy at the start of each campaign. Define database selections that enable relevant messages to target segmented audiences and ensure the analysis of real-time engagement and monitoring effectiveness of all channels.
- Content Creation and Proofreading: Write copy and proofread for promotional activity using the correct tone of voice adapted to the relevant persona.
- Stay Up-to-Date with Industry Regulations: Keep informed on changes to data privacy and other current data regulations.
- Introduce New Technologies and Tools: Introduce new technologies and tools that nurture customers' needs, purpose, and value and maximize the opportunities that arise from this data, devising bespoke marketing campaigns to these customer groups.
- Collaborate with Sales Team: Work closely with the portfolio's sales team creating campaigns that enable them to meet their commercial objectives and KPIs and ensure conversion rates for MQLs to SQLs are managed and maintained.
- Stay Abreast with Industry Insights: Stay abreast with the latest industry and marketing insight, sharing with the team and management.
- Proven Track Record: Proven track record of implementing successful segmented promotional campaigns.
- Marketing Expertise: Excellent knowledge of best practice across promotional channels including email, social media, paid media, websites, and chatbots.
- People Management: People management and ability to motivate, train, and coach a team.
- Analytical Mindset: Highly analytical and inquisitive mindset with the ability to interpret data and convert it into actionable insight.
- Marketing Technologies: Working knowledge of current marketing technologies to maximize effectiveness both from a lead generation and customer service perspective.
- Database and Segmentation: Proven use and understanding of complex databases and segmentation techniques.
- Influencing and Negotiating: Excellent influencing and negotiating skills.
- Industry Interest: An active interest in retail, events, or both.
