CRM Manager

2 weeks ago

Camberley, United Kingdom Krispy Kreme UK & IRE Full time

What we offer


Do you have the right skills and experience for this role Read on to find out, and make your application.

Working arrangement: This role will involve a mixture of working from home and working from the office in Frimley, Surrey (2 days minimum in the office per week). This is a full-time position working a 40-hour week Monday – Friday.

Salary: circa £45,000

Bonus: Up to 10%

Benefits: Company pension scheme, life assurance, private medical cover, employee assistance program, discounts for retail, dining out, days out etc. to name a few

and let’s not forget FREE Doughnuts

Your new role:

Krispy Kreme are on a digital mission and we know that customers who receive our CRM communications are 20% more valuable than those that do not. For 2024 and beyond we want to increase this further.

In this exciting CRM Manager role you will lead on all CRM activations, playing a pivotal role in bringing our awesome doughnut campaign calendar to life through our digital customer channels.

You will be the go-to person for delivering CRM communications to 2million (and counting) Krispy Kreme members. You’ll hold full accountability for end-to-end delivery in digital marketing communications, translating our campaign calendar into engaging customer communications across Email, SMS, App Push, Whatsapp and much more

To be successful in this role, you of course will need to be commercially savvy and data-driven marketer who understands how first party data can positively influence customer behaviour and engagement.

Key Duties, Responsibilities & Accountabilities:

  • Work in partnership with the Marketing/Brand team and 3rd party agencies to execute the CRM campaign calendar on all digital customer channels across both UK and Ireland
  • Deliver briefings to creative on campaign communications for CRM channels.
  • Create & execute all CRM campaign communications end-to-end.
  • Produce tracking links for campaign calendar communications across all digital customer channels to ensure channel performance and ROI calculations can be made.
  • Work in close conjunction with the Loyalty Manager to increase the value of members receiving CRM through personalised communications.
  • Support our Finance by providing weekly / monthly / quarterly reporting on all digital customer channels.
  • Collaborate with the digital team to complete and own campaign PCR reviews on all digital customer channels.
  • Continuous improvement - recommendations based on previous campaign calendar communications for improvements in future campaigns.

What we are looking for in a CRM Manager:

  • Experience as a CRM Executive or current CRM Manager
  • Food, FMCG or similar industry would be an advantage.
  • A hands on & proven track record in executional delivery of digital strategy across multiple CRM touchpoints
  • Great interpersonal skills with the ability to work with colleagues and agencies at all levels.
  • A keen interest in data, metrics and analytics which help with continuous improvement.
  • Passion for customer data driven decision making and digital marketing experience.
  • A pro-active self-starter with the ability to work autonomously.

About Krispy Kreme:

Our People: We embrace diversity within our teams, so whether you’re a foodie, drink lover, sport enthusiast, gym bunny, movie buff, history geek, gamer, music fan, book worm, none of the above or all the above, you’ll find a friend here

Our Doughnuts: We're famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members?

Culture: Our culture is created through our leadership mix, of which there are a dozen (naturally): Check out our careers page for more information.

Love our planet: Our beautiful, natural world gives us our sugar, cocoa, eggs, milk, coffee, and so much more. Protecting and preserving it is vitally important to us. So, we’re constantly working to reduce our environmental impact and become more sustainable in all we do. Check out our Social Responsibility page for more information.

Doughnut Wait apply today

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