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CRM Manager

4 months ago

Hertford, United Kingdom Sofa Club Full time

CRM Manager

Sofa Club are the fastest growing sofa brand in the UK and our team is growing We have an exciting opportunity for a CRM Manager to join our team.



Ensure all your application information is up to date and in order before applying for this opportunity.

Hybrid Role, Office in Hertford (SG13 7GX) (Candidate must live within 45 minutes)

4 days in HQ, Wednesdays Remote.


About Us

At Sofa Club, we make statements not sofas. Our objective is to profitably increase sales from £20 million to £50 million, our disruptive approach aims to reshape the industry. This is your opportunity to be part of our journey, alongside incredible individuals who are driving innovation and growth.


Purpose of Role

We’re on the hunt for our next CRM Manager This brand new role is perfect for an experienced CRM expert with a proven track record in managing and executing CRM strategies for DTC brands. You will own the Klaviyo platform, creating innovative CRM campaigns and customer journeys that build customer loyalty and increase conversions. Reporting to the Head of Marketing, you will work closely with our Product, Marketing and Ecommerce teams to drive sales and increase conversion rate.


Responsibilities:

  • Own and manage the Klaviyo platform, accountable for the performance
  • Develop and implement CRM strategies
  • Create innovative campaigns and customer journeys to drive sales and increase conversion rate.
  • Create visually appealing email templates and other CRM assets.
  • Creation and management of email campaigns and flows.
  • Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Stay current with industry trends and best practices in CRM and email marketing.


Expectations:

  • At least 2 years of experience in e-commerce CRM management.
  • Proven track record of managing and executing CRM strategies for a DTC brand.
  • At least 2 years of experience with the Klaviyo platform.
  • Strong design skills for creating compelling email templates and assets.
  • Excellent copywriting skills for developing engaging and persuasive content.
  • Exceptional attention to detail and a commitment to high-quality output.
  • Ability to work independently and collaboratively within cross-functional teams.
  • Excellent communication and interpersonal skills.
  • Strategic thinking and problem-solving abilities.


Staff Perks:

Employee Assistant programme – Access to a range of services for you and your family to help with home life, work life health and general wellbeing

Employee Evolution programme – Resources and rewards to encourage learning and development.

Vitality Healthcare Insurance

Hybrid Work (4 days in office, 1 day remote)

Flexi working 8-10am to 4-6pm

Loyalty additional annual leave

A collaborative, creative and inspiring working environment

Choice of hardware & access to the best software

Discount for friends and family

Champagne Quarterly Social events

Employee of the month prizes

Free on site parking


Are you a perfect match?

Ambitious? We have huge plans, there’s never been a better time to join Sofa Club, we are growing fast and need ambitious people to join us for the ride.

Fun? We work hard and then let our hair down at our office prosecco bar (yes, really)

Do-er? Talk is cheap, execution is everything. Be a doer, not a talker

Friendly? We’re proud to be an equal opportunity employer, we have a diverse and inclusive culture, everyone gets on well and we work together as a team.