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CRM Executive

3 months ago

Manchester, United Kingdom forward role recruitment Full time

CRM Executive


The following information aims to provide potential candidates with a better understanding of the requirements for this role.

£30k

5% bonus (80% personal 20% business)

2 days a week in the office and 3 remote

Manchester City Centre

Fantastic benefits including 28 days holiday + BH’s

Forward Role are working with a high growth, international, e-commerce retailer to recruit a CRM Exec.

They are financially backed by one of the world's leading venture capitalists and so have big marketing budgets to support in their mission of becoming a global brand.

Everyone here has the opportunity to get involved in a bit of everything and is encouraged to sit in on SMT Meetings that are of interest and present ideas to board level.

They score 4 out of 5 in staff surveys, there is a no hierarchy culture and lots of ownership and autonomy.

Your development and progression will be encouraged and supported by a best-in-class CRM team made up of a Senior CRM Manager, CRM Manager and CRM Exec and substantial training budgets.

Responsibilities:

  • End to end CRM campaign ownership including planning, delivery and analysis.
  • Email, SMS and push campaigns as well as promotional activity, newsletters and referrals.
  • Basic image and HTML amendments where necessary and copy writing and proof reading for campaigns.
  • Applying best practices for email marketing design and delivery and collating and communicating design briefs to creative teams.
  • Ownership of campaign QA testing and deployment though the Customer Engagement Platform - BRAZE
  • Manage customer segment and selection activity from defining the targeting method to writing data selection briefs through to delivery of campaigns.
  • Monitor campaign stats and reports, comment on performance using data and generate campaign forecasts.
  • Collaborate with the wider marketing team to create campaigns.
  • Recommend campaign and audience tests to develop fundamental success metrics.
  • Understand email activity of competitors and keep up to date with email marketing trends to identify improvement opportunities for future campaigns.

What you will need:

  • Proven experience in a CRM Marketing role and knowledge of email marketing best practices.
  • Experience with a CRM platform.
  • Excellent attention to detail and strong written skills to produce written briefs.
  • Highly organised with excellent time management and planning skills with the ability to plan and manage several campaigns and tasks.
  • Experience with Excel and/or Google sheets.
  • Ability to read data and trend insights and comfortable reporting on performance.
  • Can work well independently and as part of a team.
  • Able to take ownership for your work.
  • Basic hands-on HTML and design packages experience.
  • An understanding of segmentation.