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Sales and Marketing Insights Analyst
4 months ago
Are you an expert in Sales and Lead pipelines? Do you take an analytical approach to align business goals with data? Here at Air Partner, we are seeking a Sales and Marketing Insights Analyst to join our buzzing Gatwick office. You will play a critical role in understanding our prospective and existing customers intimately, through detailed knowledge of CRM systems and utilising this knowledge to produce actionable insight and campaign proposals tol increase customer retention and drive new business.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
This role sits within our Technology team and will see you supporting our Charter divisions. You will be reporting to the Head of Business Applications and Data whilst collaborating with various stakeholders such as the VP or Performance and Marketing Managers to achieve shared goals.
You will:
- Develop and implement a data strategy that cleanses and enhances our CRM data, ensuring quality control remains to a consistently high standard
- Optimise and own the lead processes to improve prospect conversion rate
- Develop and implement a lead scoring model to optimise and market to disqualified or cold leads
- Provide data-driven insight and recommendations which drive commercial value to the Marketing teams
- Take responsibility for all customer data information sources which feed into the CRM system, working with the wider business to ensure compliance in line with Data Protection Statement, the broader business strategy and building out our customer data to enhance the customer experience
- Lead and execute the customer lifecycle strategy to increase retention, personalisation and cross-channel marketing automation across all user lifecycle stages
- Work with BI and Data Engineering teams to define new data sources and integrate them into the CRM systems
- Provide regular CRM and ROI reporting
- Set out measurable lead SLA metrics for commercial teams and provide detailed monthly reporting
Candidate Requirements
- 5 years’ experience working in a similar role for a company that has a selection of products or services
- Experience with Microsoft Dynamics 365 (essential)
- Experience in working within a marketing email automation environment with lead nurturing
- driven, with a good understanding of the customer & customer lifecycle and the importance of ROI reporting
- Commercially experience working in customer journey mapping and sales
- Strong numerical and analytical skills
- A proactive, self-driven and ambitious nature
- Experience in manipulating data using Excel or Power BI
About us:
Welcome to Air Partner – where the skies are not the limit, they're just the beginning
Established in 1961, Air Partner is an international aviation services group and we're inviting you to join our crew. As a key player in the Wheels Up family, we're soaring to new heights in private aviation and aviation services with a team of over 2000 professionals globally. We're also proudly a Delta Air Lines premium partner – talk about flying in good company
Providing world class aircraft charter services and aviation safety and security solutions, we're the go-to for industry giants, commerce champions, governments, and private jetsetters. We also flex our wings in both civil and military circles globally.
Our Charter Division comprises of group charter, private jets, cargo, and specialist services. Group Charter charters large airliners to move groups of any size. Private Jets offers the Company's unique pre-paid JetCard scheme and on-demand charter for up to 19 people. Cargo charters aircraft of every size to fly almost any cargo anywhere, at any time.
But we're not just about the skies; we're about creating an atmosphere where you can thrive. We're committed to diversity, equity, and inclusion, and it's not just lip service. Our Environmental, Social, and Governance Strategy and our Diversity, Equity & Inclusion forum aren't just policies; they're our way of life.
We were the first corporate sponsor of the European Pride in Aviation Network (EPAN) and proudly support our local communities through charitable initiatives and volunteering.
We're not just a company; we're a family, and we're on the lookout for more incredible individuals. Are you ready to belong? If you're thinking, "That's the place for me" – we'd love to learn more about you. Plus, we're not just saying it; as a Disability Confident employer we guarantee an interview for any disabled person meeting our job criteria. And If you require any reasonable adjustment during any part of the recruitment process, just please let us know. That's not just a promise; it's our commitment to an inclusive future.
What's the next step? A virtual interview where you get to show your stuff to our Talent Acquisition team. And if all goes well, you'll be meeting our business teams in person. Need any adjustments for the journey? Just let us know; we're all about making sure you're comfortable and confident.
We encourage applications from every background so if you're ready to make your career take off, check us out at www.airpartnergroup.com. Your next adventure is just a click away
