National Account Manager
3 weeks ago
About the company
We are a young and dynamic beauty company operating primarily in the E-commerce space. We operate as an entrepreneurial brand lab currently with three beauty brands under our group company. Our company is inspired by healthy living and we create products that are enhanced with nutrition derived from natural ingredients. Our philosophy is that nutrition is as equally essential for your skin as it is for your body. We are a global team operating in the UK and North America and are passionate about creating colourful, fun and cruelty-free cosmetics.
About the role
This role is career defining; allowing the right candidate to make their mark, learn while doing and work to propel THE BEAUTY CROP into a trail-blazing, aspirational global beauty brand.
Reporting to our Founder and CEO, you'll be responsible for building and maintaining strong relationships with key accounts and brokers in the UK. As a National Account Manager, you should be organised and able to analyse performance metrics, have great negotiation skills, and the ability to foster deep relationships/partnerships with our B2B customers.
Roles & responsibilities...
- Plan and oversee sales targets with brokers/customers, own the P&L per account including all relevant costs such as COG's, distribution costs, and marketing spends;
- Build and maintain long-term relationships with key customers/brokers;
- Forward plan inventory levels with customer and internal teams to ensure optimum sell-through rate;
- Coordinate promo events and new product launches with customer and internal marketing teams;
- Investigate customers' needs and wants;
- Develop annual account business trade plans;
- Establish excellent relationships with key accounts and customers to keep up with customer needs and assist in substantially growing the business;
- Serve as a contact person for customers and internal teams;
- Research and source potential customers;
- Ensure adherence to all relevant brand guidelines;
- Track, measure and evaluate sales metrics and trends;
- Track, measure and evaluate customer satisfaction metrics and trends;
- Suggest innovative ways of increasing customer satisfaction;
- Generate tools and ideas for improving national account customers' experience selling our product and services;
- Collaborate with Product, Brand Marketing, and wider business functions;
- Keep abreast of industry and market trends and best practices;
- Monitor stock levels and demand in cooperation with our wholesale operations team.
About you
To succeed at The Beauty Crop, you must have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct-to-consumer, e-commerce, and wholesale/retail cosmetics business. You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.
Additionally, you must be customer-focused and have a deep understanding of our target audience. You must be passionate about cosmetics and have your finger on the pulse of the latest national account management techniques, processes, and cosmetics/beauty trends and styles. You must be creative and innovative, with the ability to anticipate and respond to changing consumer/customer needs and preferences before they happen.
- Communication skills: You will be responsible for communicating with customers, colleagues, and other stakeholders. Strong communication skills will help you convey your ideas clearly and concisely.
- Technical knowledge: Technical knowledge in supplements will help you to better communicate with clients and prospects.
- Problem-solving skills: As an account manager, you will be responsible for resolving issues that arise between a company and our customers.
- Relationship building: You will be responsible for developing and maintaining relationships with clients, colleagues, and other business partners.
- Leadership: We'd expect you to build a team of account representatives and your leadership skills will help you guide your future team to success.
Requirements...
- 2-3 years' NAM experience with national/beauty/general retailers/wholesalers;
- Excellent knowledge of B2B sales analysis and metrics;
- Hands-on experience with B2B CRM software.
We would love to respond to every application; however, due to the volume of applications we receive, this isn't always possible. If you have not heard within 2 weeks of applying, please assume that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
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