Head of Marketing Communications

6 days ago

Lincoln, United Kingdom Aston Martin Lagonda Ltd Full time

As our next Head of Marketing Communications, you’ll increase AMTA’s market share and enhance the brand's competitive positioning. As the vital link between central marketing and the AMTA region, you’ll facilitate communication between the two teams and advocate for AMTA's needs to the global marketing teams. Your main responsibilities will include overseeing marketing activities, managing budgets, and meeting company targets

As the leader of Aston Martin's marketing strategy in the Americas, you'll work closely with a team of marketing experts to drive brand awareness and foster unity within the team. Your main responsibilities will include overseeing marketing activities, managing budgets, and meeting company targets. Day-to-day tasks will involve consulting with central marketing teams, devising strategies, managing content, and ensuring effective communication across all platforms.

Your primary focus will be to elevate AMTA's market presence and brand recognition. Your efforts will play a pivotal role in enhancing brand visibility and collaborating with the regional team to implement global marketing strategies. You’ll ensure a tangible increase of AMTA’s share of voice and mind in the market while supporting the development of AMTA’s five-year perspective of competitive positioning in product and price. Your remit will involve managing the annual marketing budget, implementing return on investment metrics, and coordinating with Central Marketing to develop and execute a digital strategy for AMTA.

In your role as Head of Marketing Communications, you'll be steering the success of marketing campaigns, guiding the team to new heights, and ensuring alignment with company objectives. You'll play a crucial role in delivering key messages to the target audience, boosting brand awareness, and ultimately driving sales growth. This position is ideal for someone with courage and a passion for impactful marketing communications.

To excel in this role, you'll have a good understanding of budget management and a keen eye for KPIs. You’ll collaborate with a team of professionals, managing various tasks, such as developing presentations to improve decision-making, managing marketing programs, and overseeing product launches and brand partnerships.

To thrive in this role, you must have strong communication skills, a deep understanding of KPIs, a creative mindset, and solid budget management abilities.

You thrive on change and are motivated by tangible results. This role is unlike any you've encountered before, offering a dynamic environment where each day presents new challenges to keep you engaged and energised, You’re motivated by the chance to make a difference and drive positive results and you’d relish the opportunity to make significant contributions to the growth of the Aston Martin brand in the Americas.

This is a full-time hybrid role with an expectation the role is split between our New York office and Remote working. There may be an occasional requirement to travel to other Aston Martin sites and our UK HQ.

Salary: $140k - $160k

Joining Aston Martin means becoming part of a business with a prestigious brand history. You'll help us strengthen our market position and contribute to our global expansion plans. Your future with us promises excitement, growth, and development opportunities.

At Aston Martin, we value trust and unity, and we take pride in our family-like culture. We're known for providing our employees with a wide range of exposure. Join our team and help us steer the success of this iconic brand.

The Key Requirements...

  • Degree in Marketing or Communications preferential or significant Marketing / Communications experience within a managerial role.
  • Experience in premium brand marketing, ideally in luxury/automotive.
  • A keen understanding of Customer Insights, User Journey, and how it all translates via CRM.
  • Ability to set strategic direction and develop supporting programs
  • Collaborator, capable of motivating and leading marketing peers, dealers, and agencies to implement programs/promotions.

As the Head of Marketing Communications, you are a skilled communicator who grasps KPIs, has a creative flair, and a solid understanding of budget management. You would appreciate the opportunity to join the brand in its early stages and nurture its growth. Your role would involve bridging the gap between central marketing and the AMTA region, overseeing the implementation of Aston Martin's marketing strategy in America

At Aston Martin, we are committed to the openness and ownership of our employees, ensuring that they have the opportunity to take ownership of their work and contribute to the success of the business.

Here at Aston Martin, our brand history and family feel are what set us apart from others in the industry. With over 111 years of history, Aston Martin has established itself as a leader in the luxury performance sports car market.

Joining Aston Martin, you’ll be part of a business that values openness and encourages employees to take ownership of their roles. Your future within this role will be filled with opportunities for growth and development.

This is an opportunity for you to be part of a company with a rich brand history and a strong sense of family values. People stay with our business because of the breadth of exposure and the sense of ownership they have over their work. We are proud to be an employer of choice known for our commitment to openness and ownership within the organisation.

Belong at Aston Martin

We understand that the incredible beauty, craft, and art that defines an Aston Martin comes from the inclusion of our amazing people.

We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs. We celebrate diversity and are seeking applicants who can bring something different.

Please speak to us if there is anything you need to support making an application with us

The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda ltd

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