Marketing Communications Manager
4 days ago
As the Marketing & Communications Manager, you will work closely with the Head of Marketing, Marketing Executives, Designers, and Digital team to develop and deliver market-leading B2B and B2C marketing and communications across both on and offline channels. Key to this role will be the development of an internal communications programme to support project, leadership, HR, cultural and events updates. You must be confident in adapting strategies to the audience and working with different stakeholders to achieve results, as the role requires you to work across different brands. You will have line management responsibility, will be working with several teams, and will need to be able to adapt to changing priorities to deliver a great marketing service at pace.
**Key Tasks and Accountabilities**:
- Develop and deliver annual marketing and multi-channel campaign plans to achieve the business's sales targets to drive new business and maximise engagement. Take an agile approach to refining activities and understanding customer journeys to ensure sales targets are reached
- Establish positioning, identify target audiences, and develop marketing plans and strategies with specific objectives across different channels and segments
- Ensure marketing plans factor in the needs of the target audiences and are efficiently executed on time and on budget
- Support the sales departments with campaign initiatives which will help them to achieve their targets, including new business, retention and attendance of events across all brands
- Manage team members responsible for delivering each of these activities, ensuring each team member is supported in their individual objectives
- Check the quality of all work being produced and ensure the accuracy before being distributed or released
- Work closely with outsourced marketing and digital agencies
- Work closely with external partners, digital team and MI department to optimise use of data for campaign activity
- Research and analyse market trends and competitors
- Manage budgets and ensure the budgeted spend is delivering a return on investment
- Oversee the company's attendance at events, such as trade shows and conferences
**Key Responsibilities**:
- Work alongside senior stakeholders and other departments to establish a best-of-breed approach to the use of marketing technology that aligns with the organisation's broader digital, offline, and brand marketing strategy and efforts.
- Key to deliver, and brief designers and outsourced suppliers to provide captivating creative work for both internal and external marketing channels
- Collaborate with, and brief designers and outsourced suppliers to provide captivating creative work for both internal and external marketing channels
- Ensure all marketing and communications projects' audit trail is followed for all work, including compliance sign-off processes
- Have a sound up-to-date knowledge of marketing channels and implementing and delivering campaigns
- Be a creative thinker and problem solver
- Be able to develop great relationships with stakeholders through excellent interpersonal skills and customer service
- Meticulous and strong attention to detail
**PERSON SPECIFICATION**:
**Essential**
- Strong experience of people management with the ability to manage, train and develop a team
- Previous experience in a marketing role with proven ability to deliver results and plan strategically
- Collaborative Working- Encourages Co-Operative Working
- Communicating Clearly- Promotes Two-Way Communication
- Leading & Developing- Enables the Performance of Others
- Thinking Customer- Strives to Deliver Excellence
- Commercial Mind-set- Identifies opportunities to reduce costs
- Analysing & Initiating- Applies Analytical Rigour
- Adapting & Responding- Adapts to Change
- Taking Ownership- Seeks New Opportunities
- Creating & Innovating- Encourages Innovation
- Planning & Prioritising-Plans and Monitors Deliverables
**Desirable**
- Professional CIM qualification
- Financial services sector experience
**As well as a competitive salary we offer the following benefits** -- Competitive holiday allowance with the annual option to buy additional days
- Death in Service benefit of x4 salary
- Company pension scheme
- Very generous maternity and paternity leave packages
- A flexible benefits package which allows you to add additional benefits to your overall package
- Our benefits portal offers discounts on technology & electronics, cinemas, etc
- Referral schemes
- Discounted rates on PIB products
- Employee benefits and welfare package to support our employees
- Opportunity to take an extra day to support Volunteering.
- We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.
REF-207168
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