Marketing and Communications Officer

7 days ago

Lincoln, Lincolnshire, United Kingdom St Barnabas Lincolnshire Hospice Full time

Advert


We have a vacancy for a
Marketing and Communications Officer to work as part of the Trust wide Marketing team.

You will be part of the Marketing Department, reporting to Head of Marketing, Digital and Communications.


We are looking for an enthusiastic, experienced Marketing and Communications Officer who can hit the ground running to support the Hospice's ambitious goals.

You will be a skilled copyrighter, have a passion for storytelling and showcase exceptional communication skills.


You will have the opportunity to attend the largest events in the county, be part of Lincolnshire's most loved Charity and be integral to the elevation of all departments with creative, engaging content for print and digital.


Qualifications and Experience:

Contract:

Permanent

Hours:

Full time: 37.5 hrs per week

Salary:

£24,794

For further details please contact:

Closing Date:

10 July 2023

Interview Date:

18 July 2023

Please Note:

  • We reserve the right to extend, withdraw or close vacancies where necessary.

___________________________

Marketing and Communications Officer

Location:
Cardinal Close & Hybrid Working

Reporting to:
Head of Marketing

Grade:
U

Hours:
37.5 hrs p/w

PURPOSE OF THE JOB:

To provide daily marketing and PR activity as part of the marketing & communications team. Managed by the Head of Marketing.


This is a broad role covering all aspects of marketing, but with significant focus on Public Relations, Communication and Hospice Storytelling.

You will support the Income Generation teams in planning and implementing copywriting to promote upcoming events and appeals.

In addition you will be supporting the Marketing and Communications team in keeping the website and social media channels up to date, researching new patient and supporter stories opportunities and keeping a record of significant local and national press coverage.

The post-holder will play a key role in writing effective and engaging press releases to support the work of the trust as well as supporting the Income Generation team to develop and improve marketing processes to ensure a consistent brand presence in the local community.

The post-holder will also be the first point of contact for the fundraising team when planning the case studies and copy for events and appeals and supporting third parties fundraising for St Barnabas Hospice.


Main Duties & Responsibilities


To deliver a timely and efficient marketing service to the Income Generation and Clinical teams and third parties raising money for St Barnabas Hospice.


  • To support the Fundraising Development Manager and Corporate team to maximise the coverage of corporate partnerships, sponsors and supporters.
  • To ensure all marketing materials produced meet the current brand guidelines and are consistent in their look and feel
  • To assist the Income Generation managers in putting together a marketing plan to support their events and appeals, including researching costs, previous response rates and user feedback
  • To work closely with the Marketing & Communications team to keep the website up to date, which includes meeting with Heads of Department to ensure all clinical and income generation information is up to date and accurate.
  • To maintain a record of all press coverage, and build relationships with relevant publications and organisations to support this.
  • To provide engaging and emotive copy to sustain great social media presence and support with clinical and nonclinical prose.
  • To work alongside external agencies to give insight into Hospicecare.
  • To find new streams of promotion through blogs, case studies and more traditional methods of marketing. E.g; magazines, journals and newspapers.
  • To attend fundraising events and use social media to engage with supporters at the event and then to thank them afterwards
  • To work alongside the Head of Marketing to develop strong, digital marketing campaigns as part of an integrated cause led marketing campaign
  • To write Press Releases for the Trust across all departments.
  • Provide support to the Graphic Designer with updating generic design templates such as posters, raffle tickets etc (this list is not exhaustive)
  • Assist the Graphic Designer by creating marketing materials from existing templates under their guidance.
  • To support the Income Generation managers in creating supporting marketing materials to develop corporate and individual supporters engagement with St Barnabas Hospice
  • To provide first line advice and guidance to managers and staff across the hospice on the marketing process and ensure all leaflets are produced in conjunction with the marketing and communications team.

General Duties and Responsibilities

  • All St Barnabas employees are required to abide by the Health and Safety at Work Act, attend annual mandatory training sessions and ensure that they comply with Hospice policies and procedures at all times.
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