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Marketing Assistant

7 months ago

Lincoln, United Kingdom Doddington Hall & Gardens Full time

**Marketing Assistant**

Reports to: Head of Brand & Marketing

Hours: 37.5 hours per week

Contract: Full-time, permanent

**Salary**: £22,000 - £25,000 dependent on experience

Location: Estate Office, Doddington Hall, Lincoln, LN6 4RU

**The Doddington Estate**

The Doddington Estate is located just west of Lincoln. At its centre stands the Elizabethan Hall, a lived-in historic house, open to the public. Begun in 1595 by Robert Smythson, one of England’s foremost Elizabethan Architects, Doddington Hall was completed in 1600 and has never been sold or cleared out since. An example of a fine late Elizabethan Mansion, it is still a much-loved family home, alive with history and interest. The Hall is surrounded by converted farm and outbuildings which support a wide variety of diversified enterprises such as a busy farm shop and other retail outlets, two cafes and restaurants, a tea room, weddings, events and accommodation.

Conservation of wildlife and sustainability have been at the heart of activity at Doddington for at least three generations. ‘Wilder Doddington’ is a 100 year project to bring more nature back to the estate by ending arable farming and letting nature recover.

Through substantial investment across the estate, in its remarkable Elizabethan Hall, seasonal events and strong retail and catering enterprises, Doddington has successfully developed a reputation and brand awareness for quality and innovation. This quality runs throughout Doddington’s activities, most visible in visitor-facing operations and events but extends to nature, conservation and sustainability initiatives.

Doddington has been an early adopter of digital and social marketing, with highly regarded and effective channels promoting the visitor offering and the wider estate activities and ethos. This supports the strong relationships that Doddington has with the Destination Management Organisations in Lincolnshire and beyond as well as numerous collaborations with other businesses involved in the visitor economy.

**Overall Job Purpose**

The role of the Marketing Assistant is to assist the Head of Brand & Marketing in delivering the marketing strategy and directives across the Doddington Estate. To create content and deliver effective campaigns that reflect Doddington’s core brand values.

The role is responsible for assisting all estate-wide marketing activity, including PR and promotional activity, brand, website and social media management. The Marketing Assistant is expected to remain in tune and up to date with new digital developments, trends and platforms to ensure Doddington is always current and relevant.

**Key Responsibilities**

**Strategy**
- Assist with the delivery of the marketing strategy
- Build reach and engagement across appropriate marketing channels
- Use analytics and insights to shape long term delivery

**Copywriting**
- A natural storyteller, with a love for content and writing
- Excellent grammar, punctuation, spelling and use of the written word
- Adopt relevant tone of voice
- Excellent research skills
- Understanding audience needs
- Creativity

**Design**
- Use Adobe Create Suite to design promotional materials and assets for digital and print using brand guidelines

**Digital Marketing Content**
- Create engaging and inspiring content, including photography, videography and campaign assets for the website and social media channels
- Plan and schedule regular content across social media channels
- A keen interest and thirst for knowledge within content marketing

**Website Administration**
- Ensure the website is always up to date
- Write and publish event listings, pages and blogs/articles
- Update and create new seasonal content
- Use photography and videography to animate website content
- Ensure the website is fully optimised (content/images/video)
- Make sure all external websites are up to date
- List events on external websites

**SEO & Analytics**
- Regularly monitor, track and report on key website and social media metrics
- Knowledge of marketing analytics

**Ticketing**
- Build online ticketing for events
- Monitor and report on ticket sales
- Analyse ticket sales and customer base

**Education & Experience**
- Educated to degree level or equivalent experience in a relevant field
- Experience in a marketing and/or communications role (or similar) is preferred
- Experience of working in a sector of relevance to Doddington’s key audiences such as heritage, tourism or nature is desirable

**Person Specification**

To deliver this role successfully, you will need to have:

- A thorough understanding of marketing techniques, including print and digital campaigns
- Strong communication skills, both written and verbally
- Excellent digital and social media skills
- Strong customer service skills
- Advanced level of computer literacy, specifically Microsoft Office (Word, Excel, Outlook)
- Design skills with a knowledge of Adobe Creative Cloud, in particular Adobe InDesign, Illu