Director of Marketing
1 week ago
We're looking for a Director of Marketing and Commercial to join our growing team at London City Lionesses.
The London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.
Owned by Michele Kang, our vision for Kynisca is to:
1. Become the most pre-eminent sports organisation in the world;
2. Have a high-performance culture of winning on and off the pitch;
3. Train women as women; and
4. Motivate and inspire the next generation of girls and women.
Role Purpose:
To grow the London City Lionesses brand, fanbase and commercial revenue including matchday, retail, partnerships and any other opportunities, reporting to the Managing Director and being a key member of the SLT.
Responsibilities:
Main Duties/ Responsibilities
Fanbase Growth and Engagement
- Develop and execute a data driven fanbase growth strategy with the target of consistent stadium sellout.
- Develop and deploy a funnel based marketing strategy that attracts new fans to trial LCL, grows engagement and drives retention.
- Develop strategies to grow our fanbase beyond our local area including working with other Kynisca clubs to create affinity between club fanbases.
- Deliver an exciting, innovative and entertaining matchday experience for our fanbase.
Brand Development
- Develop and launch a refreshed brand for LCL working with external agencies that builds the LCL brand into one of the most exciting and differentiated brands in London and UK women’s football.
- Oversee our media, content, communications and PR teams to manage club media requirements, content and social activity and PR opportunities to grow our brand.
Data & Digital
- Develop our club fan data strategy including data management and compliance.
- Build a compliant fan data infrastructure with the objective of having a single view of the fan.
- Build an actionable data and insights platform to help us get to know our fans and power commercial decision making.
- Build an innovative platform strategy (web and app) and martech stack (inc CRM) that enables us to deploy smart marketing tactics including automation and personalised marketing.
Commercial
- Drive club commercial revenue via matchday, retail and sponsorship/partnership strategies.
- Develop our go to market commercial story and approach to support sales team (internal and external).
- Build a club CRM and sales pipeline management system.
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Critical Experience
- 10+ years experience working at a top level sports entity, ideally with specific women’s football experience – with proven success.
- A data driven mindset and approach to marketing.
- Brand management experience
- Excellent leadership and interpersonal skills, capable of building and managing high- performing teams.
- Demonstrated solutions focused and able to work under pressure with own initiative
Characteristics
- A successful senior leader who has a proven track record of building high performing diverse teams and developing a healthy and inclusive culture.
- Passionate about women’s football and broader women’s sport culture.
- Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
- High standards of personal integrity and EQ.
How to apply:
If you have the aspiration, drive, and qualifications to join our Club, please apply to careers@londoncitylionesses.com with your CV and cover letter by Friday 13th September.
We reserve the right to close this vacancy early if a high volume of applications are received.
Interviews will be held at a date to be confirmed and only those invited to interview will receive return notification from London City Lionesses.
Safeguarding Statement:
London City Lionesses and Academy are committed to safeguarding the welfare of children and young people and expects all staff and volunteers to endorse this commitment.
This post requires Enhanced Criminal Records Checks and may include checks against the Barred Lists, as such it is exempt from Rehabilitation of Offenders Act (1974). Therefore all convictions including spent convictions that have not been subject to filtering by the DBS should be declared.
Equality Statement:
We are an equal opportunities employer.
The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.
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