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Marketing Director

2 months ago

Thames Ditton, Surrey, United Kingdom London City Lionesses Full time

Job Title: Director of Marketing and Commercial

Job Summary:

We are seeking a highly experienced and skilled Director of Marketing and Commercial to join our team at London City Lionesses. As a key member of our Senior Leadership Team, you will be responsible for driving the growth of our brand, fanbase, and commercial revenue.

Key Responsibilities:

Fanbase Growth and Engagement:

  • Develop and execute a data-driven fanbase growth strategy to achieve consistent stadium sellout.
  • Design and deploy a funnel-based marketing strategy to attract new fans, grow engagement, and drive retention.
  • Develop strategies to expand our fanbase beyond our local area, including collaborations with other Kynisca clubs.
  • Deliver an exciting, innovative, and entertaining matchday experience for our fanbase.

Brand Development:

  • Develop and launch a refreshed brand for London City Lionesses, working with external agencies to create a unique and differentiated brand identity.
  • Oversee our media, content, communications, and PR teams to manage club media requirements, content, and social activity, and PR opportunities to grow our brand.

Data & Digital:

  • Develop our club fan data strategy, including data management and compliance.
  • Build a compliant fan data infrastructure to provide a single view of the fan.
  • Develop an actionable data and insights platform to help us understand our fans and inform commercial decision-making.
  • Build an innovative platform strategy (web and app) and martech stack (including CRM) to enable smart marketing tactics, automation, and personalized marketing.

Commercial:

  • Drive club commercial revenue through matchday, retail, and sponsorship/partnership strategies.
  • Develop our go-to-market commercial story and approach to support sales teams (internal and external).
  • Build a club CRM and sales pipeline management system.

Critical Experience:

  • 10+ years of experience working at a top-level sports entity, ideally with specific women's football experience and a proven track record of success.
  • A data-driven mindset and approach to marketing.
  • Brand management experience.
  • Excellent leadership and interpersonal skills, capable of building and managing high-performing teams.
  • Demonstrated solutions-focused and able to work under pressure with own initiative.

Characteristics:

  • A successful senior leader with a proven track record of building high-performing diverse teams and developing a healthy and inclusive culture.
  • Passionate about women's football and broader women's sport culture.
  • Entrepreneurial spirit and ability to deal with matrix stakeholders and ambiguity.
  • High standards of personal integrity and emotional intelligence.