Marketing Operations Director

2 weeks ago


StainesuponThames, Surrey, United Kingdom IFS Full time

{"h1": "Head of Marketing Operations", "p": "At IFS, we are growing and expanding into new markets around the world. To support this growth, we are seeking a highly skilled Head of Marketing Operations to join our team. This role is critical to our ability to scale and succeed in our mission to deliver exceptional marketing efficiency and effectiveness.", "ul": [{"li": "Develop and maintain a robust marketing operations function, ensuring seamless execution of marketing campaigns and programs."}, {"li": "Collaborate with Regional Sales leadership to design and deliver data-driven insights and advise on improving campaign performance, marketing effectiveness, and ROI."}, {"li": "Support the annual marketing planning process, including setting objectives aligned with the business and developing a 2-year roadmap for MarTech."}, {"li": "Develop and manage the Marketing KPI dashboard, ensuring transparency for the rest of the organization and regular reporting."}, {"li": "Identify goals that are in-line with sales, establish clear KPIs for all marketing programs, and provide insights and recommendations on marketing program performance."}, {"li": "Maintain weekly and quarterly reports on program performance against goals (awareness, lead gen, pipeline development); identify and alert team of trends throughout the quarter."}, {"li": "Develop and implement attribution models to accurately measure the impact of marketing campaigns on pipeline generation."}, {"li": "Ensure the accuracy and reliability of lead, account, campaign, and partner marketing data."}, {"li": "Review inbound leads, ensuring they are correctly attributed and allocated to campaigns; provide input on where to refine the lead management process where appropriate."}, {"li": "Serve as the main point of contact for our Sales Operations team, aligning on key projects and cross-funnel operations."}, {"li": "Manage and proactively optimize the Marketing Technology stack, including marketing data flow & quality; lead the selection and implementation of new Marketing Technologies."}], "b": "Qualifications", "ul2": [{"li": "At least 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space."}, {"li": "Experience with developing KPIs for marketing teams and collaborating on team goal-setting."}, {"li": "Data-driven with strong quantitative and analytical skills."}, {"li": "Strong track record of developing and maintaining highly collaborative cross-functional relationships."}, {"li": "Strong understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies."}]}



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