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Marketing Operations Director

2 months ago


StainesuponThames, Surrey, United Kingdom IFS Full time
Job Title: Head of Marketing Operations

We are seeking a highly skilled and experienced Head of Marketing Operations to join our team at IFS. This role is critical to our ability to scale our marketing efforts and drive business growth.

The successful candidate will be responsible for optimizing and automating our marketing processes, ensuring seamless integration with our sales operations, and driving data-driven decision making. This is a unique opportunity to build and lead a new marketing operations function from the ground up.

Key Responsibilities:
  • Develop and implement marketing automation strategies to improve efficiency and effectiveness
  • Design and deliver data-driven insights to inform marketing decisions
  • Collaborate with Regional Sales leadership to drive campaign performance and ROI
  • Build and maintain a marketing KPI dashboard to ensure transparency and regular reporting
  • Develop and implement attribution models to accurately measure marketing campaign impact
  • Ensure data accuracy and reliability across lead, account, campaign, and partner marketing data
  • Review and optimize the marketing technology stack to ensure seamless data flow and quality
Requirements:
  • At least 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space
  • Experience with developing KPIs for marketing teams and collaborating on team goal-setting
  • Data-driven with strong quantitative and analytical skills
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships
  • Strong understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies