Marketing Operations Director
5 days ago
Company Overview
IFS Ultimo is a leading provider of enterprise asset management (EAM) solutions, serving over 2,200 customers worldwide. We strive to make the lives of frontline technicians and operators easier by minimizing admin time, maximizing wrench time, and automating workflows.
Job Summary
We are seeking a highly skilled Marketing Operations Director to join our team. As a key member of our marketing organization, you will be responsible for optimizing and automating marketing processes, playing a pivotal role in marketing efficiency and effectiveness.
Key Responsibilities
- Marketing Process Optimization
- Develop and implement data-driven insights to advise on improving campaign performance, marketing effectiveness, and ROI.
- Design and deliver marketing strategies aligned with business objectives.
- Marketing Data Management
- Develop and manage the Marketing KPI dashboard, ensuring transparency for the organization and regular reporting.
- Ensure the accuracy and reliability of lead, account, campaign, and partner marketing data.
- Marketing Technology Management
- Manage and proactively optimize the Marketing Technology stack, including marketing data flow & quality.
- Lead the selection and implementation of new Marketing Technologies.
- Collaboration and Communication
- Serve as the main point of contact for our Sales Operations team, aligning on key projects and cross-funnel operations.
- Develop and maintain highly collaborative cross-functional relationships.
Requirements
- At least 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space.
- Experience with developing KPIs for marketing teams and collaborating on team goal-setting.
- Data-driven with strong quantitative and analytical skills.
- Strong understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies.
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