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Marketing Technology Lead

2 months ago

StainesuponThames, Surrey, United Kingdom IFS Full time
Job Overview

We are looking for a proactive and skilled Director of Marketing Technology to become a vital part of our Marketing Operations team, spearheading our marketing technology initiatives.

The successful candidate will possess a unique blend of strategic insight and practical experience, enabling them to enhance and expand IFS' marketing technology capabilities while collaborating with various key stakeholders both internally and externally.

Key Responsibilities:

  • Formulate and implement a detailed MarTech strategy that is in line with the company's overarching business objectives and marketing goals.
  • Supervise the deployment, integration, management, and enhancement of marketing technologies, including CRM, CDP, and automation tools.
  • Work closely with cross-departmental teams to guarantee the smooth integration of MarTech solutions with other operational systems.
  • Foster innovation by keeping up-to-date with the latest technologies and trends in the marketing technology sector.
  • Lead a small team of marketing technologists, offering direction and support to meet departmental and organizational targets.
  • Ensure adherence to data privacy and compliance standards across all MarTech projects, managing these aspects efficiently.
  • Evaluate and report on the performance of MarTech solutions, providing insights and suggestions for ongoing enhancements.
  • Be ready to question and be questioned regarding existing processes to facilitate the growth of the marketing organization.
  • Ensure comprehensive documentation and enablement materials are created for all components of the MarTech stack, in collaboration with relevant stakeholders.

This role offers a hybrid working arrangement; the candidate should be prepared to engage with key stakeholders in person as needed.

Qualifications:

  • Degree in Computer Science, Engineering, Marketing, or a related field.
  • Over 10 years of experience managing marketing technology within a B2B technology environment.
  • Expertise in both front-end and back-end development technologies.
  • Demonstrated success in scaling marketing technology platforms and leading MarTech projects from start to finish efficiently.
  • Strong technical skills with hands-on experience in managing platforms such as Marketo, Demandbase, Outreach, and various CRMs.
  • Knowledge of AI and its applications in Marketing Technology and processes.
  • Exceptional leadership and communication abilities, capable of effective collaboration with stakeholders at all levels.
  • Strategic mindset with a data-driven approach to decision-making.
  • Familiarity with data privacy laws and compliance standards relevant to marketing technology.