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Marketing Director

2 months ago

Thames Ditton, Surrey, United Kingdom London City Lionesses Full time
Job Title: Marketing Director

We are seeking a highly skilled Marketing Director to join our team at London City Lionesses. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive brand growth, fan engagement, and commercial revenue.

Key Responsibilities:
  • Fanbase Growth and Engagement:
    • Develop and execute a data-driven fanbase growth strategy to achieve consistent stadium sellout.
    • Design and deploy a funnel-based marketing strategy to attract new fans, grow engagement, and drive retention.
    • Develop strategies to expand our fanbase beyond our local area, including collaborations with other Kynisca clubs.
    • Deliver an exciting, innovative, and entertaining matchday experience for our fanbase.
  • Brand Development:
    • Develop and launch a refreshed brand for London City Lionesses, working with external agencies to create a unique and differentiated brand identity.
    • Oversee our media, content, communications, and PR teams to manage club media requirements, content, and social activity, as well as PR opportunities to grow our brand.
  • Data & Digital:
    • Develop our club fan data strategy, including data management and compliance.
    • Build a compliant fan data infrastructure to achieve a single view of the fan.
    • Develop an actionable data and insights platform to help us understand our fans and inform commercial decision-making.
    • Build an innovative platform strategy (web and app) and martech stack (including CRM) to enable smart marketing tactics, automation, and personalized marketing.
  • Commercial:
    • Drive club commercial revenue through matchday, retail, and sponsorship/partnership strategies.
    • Develop our go-to-market commercial story and approach to support sales teams (internal and external).
    • Build a club CRM and sales pipeline management system.
Requirements:
  • 10+ years of experience working at a top-level sports entity, ideally with specific women's football experience and a proven track record of success.
  • A data-driven mindset and approach to marketing.
  • Brand management experience.
  • Excellent leadership and interpersonal skills, with the ability to build and manage high-performing teams.
  • Demonstrated solutions-focused and able to work under pressure with own initiative.
Characteristics:
  • A successful senior leader with a proven track record of building high-performing diverse teams and developing a healthy and inclusive culture.
  • Passionate about women's football and broader women's sport culture.
  • Entrepreneurial spirit and ability to deal with matrix stakeholders and ambiguity.
  • High standards of personal integrity and emotional intelligence.