Social Media Marketing Manager

Job Description

Digital & Social Media Community Manager

The Company

NatPower is a global group specialised in renewable energy assets development, with operations in severalcountries. We are launching in the UK market, aiming at becoming one of the UK sector leaders in the next 3-5 years as we successfully have in other geographies. As part of our expansion, we are looking to grow the Marketing Team and are looking for a like-minded individual to join us.

NatPower Marine is a global leader in marine energy transition, working closely with ports, independent terminal operators, and shipping lines. As a UK-based provider, we aim to become a leading force in theEuropean and US markets.

The working Environment

This is a real long-term opportunity to work with experienced professionals and utilise experience gained in a dynamic and friendly environment, which put People at the centre. We encourage flexibility in the workplace and remote working. We treasure teamwork and we want everyone to enjoy the chances of self-development and growth with the help of colleagues. We are informal, direct and believe in independence, in fairness and sustainability. We are looking for entrepreneurial people seeking to make an impact, who will be remunerated accordingly. We offer a strong base compensation and tailor-made incentive package, including cash bonuses withthe added benefit of a substantial profit share scheme. Also included are benefits like provision of an electric car for salary sacrifice, private health care and life insurance depending on the role level.

The Role

As the Digital and Social Community Manager, you will be responsible for creating compelling digital content and driving meaningful engagement that aligns with our brand values and business objectives. This role requires someone who is passionate about fighting climate change, with a strategic mindset, creative flair, and hands-on execution, ensuring that NatPower’s digital presence is not only visible but impactful.

Key Responsibilities

Content Creation:

• Develop and manage a detailed content calendar, producing a variety of content types including posts, articles, videos, and graphics.
• Ensure content is consistent with the brand’s voice, tone, and messaging.
• Collaborate with creative teams to produce high-quality multimedia content.
• CMS Management/ CRM Integration:
• Utilize Content Management Systems (CMS) to upload, organize, and maintain digital content.
• Ensure all content is optimized for search and properly categorized within the CMS.
• Regularly update and refresh content to align with ongoing marketing efforts.
• Coordinate with CRM teams to ensure content aligns with customer engagement strategies.
• Tailor content to different audience segments based on CRM insights.
• Use CRM tools to track and analyse content performance, adjusting strategies as needed.

Social Media Management:

• Schedule and publish content across multiple social media platforms, ensuring consistency in brand messaging.
• Optimize content for each platform, considering best practices for format, timing, and engagement.
• Monitor and engage with the community on social media, responding to comments and messages.

Digital Campaign Management:

• Develop, execute, and optimize digital marketing campaigns across multiple platforms todrive brand visibility and lead generation.
• Ensure all campaigns are aligned with NatPower’s business objectives and resonate
• with target audiences.
• Leverage data-driven insights to continuously refine campaign strategies for maximum impact.
• Collaborate with cross-functional teams to create compelling digital content that support overall marketing initiatives.
• Monitor campaign performance, providing regular reports on key metrics such as engagement, reach, and conversions.
• Stay up to date with digital marketing trends and best practices to keep NatPower’s
• digital presence innovative and competitive.

Website Content Management:

• Manage and maintain the company’s website content to ensure it is current, engaging, and aligned with NatPower’s brand messaging.
• Regularly update website pages, ensuring content is optimized for search engines and userexperience.
• Collaborate with internal teams to create and upload high-quality content that supports marketing campaigns and business objectives.
• Use Content Management Systems (CMS) to organize and categorize content effectively.
• Monitor website performance, analyzing metrics to identify areas for improvement and implementing necessary updates to enhance user engagement and conversion rates.
• Stay informed on web content trends and best practices to ensure NatPower’s online
• presence remains competitive.

Analytics and Reporting:

• Track and analyse the performance of content using analytics tools.
• Report on key metrics such as engagement, reach, and conversions.
• Provide insights and recommendations to improve content strategies based on data analysis.
• Trend Monitoring and Innovation:
• Stay up to date with the latest digital marketing and social media trends, platform updates, andemerging technologies to ensure NatPower’s online presence remains innovative and competitive.
• Experiment with new content formats, engagement tactics, and digital tools to continually improve the community experience and engagement.

Key Requirements/Knowledge

Experience:

• Bachelor's degree in marketing, Communications, or a related field.
• Minimum 5 years of experience in digital marketing, social media management, or community management, preferably within a related industry.
• Proven experience in content creation, social media management, and digital marketing.
• Proficiency in using CMS platforms and CRM tools.
• Strong understanding of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.

Skills:

• Excellent written and verbal communication skills, with the ability to create engaging content andinteract effectively with diverse audiences.
• Strong understanding of social media platforms, algorithms, trends, and best practices.
• Proficiency with social media management and analytics tools (Hootsuite, Sprout Social, GoogleAnalytics) and the ability to interpret data to inform strategy.

Personal Attributes:

• Creative, strategic thinker with a passion for storytelling and digital engagement.
• Highly organized, able to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Collaborative team player who can work effectively with cross-functional teams and external partners.

Desirable:

• Experience in the renewable energy sector or a strong interest in sustainability and environmentalissues,
• Familiarity with digital marketing strategies, including SEO, PPC, and influencer marketing.
• Experience in managing influencer relationships and digital partnerships.
• Strong project management skills with a focus on delivering high-quality results.

Benefits:

Competitive salary: up to £45,000 per annum, Depending on experience.

• Cash bonus and profit-sharing opportunities (long-term incentive plan) as defined by the grouppolicies.
• Benefits in line with NatPower UK C Marine policies, including private healthcare and life insurance.
• Electric car salary sacrifice scheme.
• Flexible working environment with remote working options.

NatPower is committed to creating a diverse and inclusive environment which is as representative as possible of oursociety. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage/civil partnership pregnancy/maternity, race, nationality, religion or belief, gender, political beliefs, and sexual orientation. Our culture values meritocracy, openness, fairness, and transparency