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Marketing Assistant

1 month ago

Greater London, United Kingdom The Assistant Room Full time

Position: Marketing Assistant

Department: Marketing

Location: 2 Minster Court, London, EC3R

Reports To: Founder & Managing Director


About The Assistant Room: The Assistant Room is a dynamic and innovative company committed to excellence in service and support to business support professionals around the world. We are seeking a motivated and innovative Marketing Assistant to join our vibrant team. If you are a dynamic and enthusiastic individual with a passion for marketing and a flair for creativity, we want to hear from you.


Key Responsibilities:


Content Management and Social Media

·      Write and publish blog posts on career, lifestyle, and membership topics in partnership with wider Assistant Room team and brand ambassadors.

·      Develop and execute marketing campaigns to promote various aspects of our brand with a focus on our membership platform, introducing new concepts and driving engagement.

·      Support the production of TAR Live and other multimedia content.

·      Develop, design, and distribute both non-member and member newsletters ensuring all content is engaging, relevant, and aligns with our brand voice.

·      Monitor and analyse newsletter performance to drive continuous improvement.

·      Schedule and create compelling content for social media platforms including LinkedIn, Instagram and Facebook, constantly seeking new areas/platforms to focus on.

·      Track and report on social media metrics to measure success and inform strategy.

·      Engage with online communities and groups to foster brand loyalty and increase following.


Corporate Client Relations

·      Support marketing initiatives targeting corporate clients and individual future members.

·      Assist in the development of tailored marketing strategies for corporate partners.

·      Maintain and strengthen relationships with existing corporate clients.


Partnerships

·     Develop and manage partnerships with brands, recruitment and PR agencies to maximise media exposure and brand presence.

·     Assist in creating, managing press releases and media inquiries for The Assistant Room.

·     Develop and maintain relationships with media contacts and influencers.

·     Work on joint marketing campaigns and initiatives to expand reach and impact.


Event and Community Engagement

·     Organise and exhibit at conferences and events, both online and in person.

·     Manage event logistics, including planning, promotion, and follow-up.

·     Assist in creating engaging event experiences for attendees both online and in person.

·     Engage with members in forums and other community platforms fostering a sense of community and encourage active participation.

·     Manage member sign-ups and communications to enhance user experience.

·     Develop and manage incentive programs to drive engagement and loyalty.

·     Coordinate promotional activities and track their effectiveness.

·     Analyse feedback and data to optimize future incentive programs.


Website and CRM Management

·     Update and maintain the member area and general sections of the website.

·     Ensure content is current, accurate, and reflective of our brand.

·     Utilise CRM tools to manage member communications and engagement.


Qualifications and Skills

  • Proven experience in marketing or a related field, preferably within a similar industry.
  • Strong creative skills and the ability to generate innovative ideas.
  • Excellent communication and interpersonal skills, with a knack for engaging diverse audiences.
  • Proficiency in social media platforms and marketing tools.
  • Experience with CRM systems and website management.
  • Ability to work independently and manage multiple projects simultaneously.
  • Detail-oriented with strong organisational and analytical skills.
  • Proactive and enthusiastic with a passion for marketing.